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LOOKBOOK.nu Lookbook by American Apparel

American Apparel worn by real people

"In December 2009, retailer American Apparel teamed up with the fashion community website LOOKBOOK.nu to create a lookbook of their customers featuring American Apparel styles. At LOOKBOOK.nu users upload pictures of themselves in their outfits to ge...

American Apparel, Lookbook.nu

Be Part of a Queen Rania's Tourist Swap: Win Trips for 2 to Jordan & Abroad

In the summer of 2010 (July 15th to August 4th) Queen of Jordan, Rania Al Abdullah launched "Twisit Jordan," a twofold campaign promoting Jordan. She called out for people around the world to submit videos saying where they are from and why they want...

Kingdom of Jordan

How Does it Fit? Share Your Outfit with Your Friends on Facebook

In March of 2010, in Madrid and Barcelona, Spain, Diesel installed a touchscreen system that sits outside the dressing rooms and allows customers to take photos of themselves trying out Diesel clothes. Shoppers can crop the photos to their liking, ad...

Diesel

Strike-In Scavenger Hunt

Strike-In so you don't Strike Out like Tim's Last 11 Victims

Last October over the period of four days Tim Lincecum, San Francisco Giants' pitcher, and his sponsor Red Bull teamed up to create a scavenger hunt across the streets of San Francisco using Facebook Places. Based on the 11 strikeouts Tim pitched in ...

Red Bull

How good are you at spotting fakes?

To increase awareness of its steep discounts for college students, Adobe Systems, the company behind Photoshop, created a game on Facebook challenging users to spot doctored photos. The premise of the simple game was asking fans of the Adobe Students...

Adobe Systems

Flip your Profile

Dump the Profile Pic. Get a Profile Vid

In February of 2011 Flip Video, a leading maker of shoot and share HD camcorders in the United States (recently bought out and discontinued by Cisco), introduced profile videos on Facebook. The Flip Your Profile app, presented by the Flip Video Singa...

Cisco Flip Video, Singapore

Facebook vs. Hamilton

Who is the faster one?

On September 13 2010, the world's youngest Formula 1 champion Lewis Hamilton raced against a virtual racecar composed of profile photos of 28,800 Facebook members submitted through the Facebook application. Vodafone Netherlands organized the race to ...

Vodafone, McLaren Mercedes

Flavorcreator Lab

Request Accepted

Coca-Cola owned-Vitamin Water decided to find its new flavor by creating the "flavorcreator lab." This interactive and Facebook-integrated platform asked the brand's fans to suggest and vote on the flavors and vitamins for the next Vitamin Water, to ...

Vitamin Water, Coca Cola Company

Travel Made Social

MySkyStatus is a web-based tool, developed by Lufthansa, which automatically sends travelers' flight status updates to their social networks like Facebook, Twitter and LinkedIn, or through email. Initially available for only Lufthansa flights, the to...

Lufthansa Airlines

What Do You Care About?

Pepsi Refresh Project is a user-generated and votes-based grant project by the global food and beverage company PepsiCo launched as an alternative to a Super Bowl XLV advertisement budget. The project invited anybody in the U.S. to submit their commu...

PepsiCo, Inc.

Send Your Mate a Treat

One of the world's leading telecommunications operators, Orange Telecom, ran a one week Twitter campaign in London, Birmingham, Manchester and Brighton in the winter of 2011, delivering scarves and hot chocolates to people who's friends had tweeted #...

France Telecom - Orange

Pak de Polo (Get the Polo)

One Car for Everyone to Drive

In the summer of 2009 Volkswagen Holland launched a real-life interactive campaign called "Pak de Polo," in which a new model Polo traveled across the Netherlands for 8 days. Along the way, anyone who spotted the car (between 9am to 9pm) was able to ...

Volkswagen

Coca-Cola: Maroon 5 24 Hour Live Session

Is Anybody Out There

Coca-Cola and Maroon 5 invited fans from around the world to inspire the band as they composed an original song from start to finish in 24 hours. Fans were given live virtual access to the studio where they could share with the band musical ideas th...

Coca Cola

An experiment on how happiness spreads

In the fall of 2010 Dutch airline KLM started a campaign to surprise travelers who check in on foursquare or tweet the airlines account with something personal that might make their travel a little less stressful. When someone would check in on fours...

KLM

Spring Break Style with American Eagle

Live Your Life: American Eagle Spring Break!

In February of this year the clothing brand American Eagle Outfitters teamed up with Polyvore, an online styling community, to launch a 10-days long styling contest. The contest asked Polyvore users to create a complete Spring Break look using at lea...

American Eagle

Coca Cola - The Real Life "Like"

The Coca-Cola Village "Like Machine"

Last summer Coca Cola organized a series of 10 festivals in Israel known as Coca-Cola Village. A total of 6,500 teenagers attended after collecting 10 Coca Cola caps each, gathering eight friends who did the same, and then registering online through ...

Coca-Cola

Heidies 15 MB of Fame

Diesel.com Belongs to Us

In January 2007 Diesel, the clothing brand, lunched a marketing campaign in which two girls called Heidies dressed only in Diesel underwear "hijacked" Diesel.com on a quest to become famous lingerie models and get their "15 MB of Fame." Additional to...

Diesel

Old Spice SuperFan

Have you ever done the wave?

Old Spice, Procter & Gamble's brand of male grooming products, created the "Superfan" campaign featuring a contest that was announced online through a video featuring spokesman Isaiah Mustafa. The announcement video on Facebook and Old Spice's websit...

Old Spice

The love story we all made together into a movie!

To promote Lacta chocolate bar in Greece, Kraft Foods teamed up with Greek consumers in October of 2009 to create a 27-minute love story movie. The movie was based on one of the 1,307 true love stories that consumers submitted on the official website...

Lacta, Kraft Foods

Be the first ever Levi's Girl!

After choosing 23-year-old Gareth Hornberger, better known as the "Levi's Guy," as its first social media ambassador Levi's brand decided last summer to find the "Levi's Girl," the new face and voice for Levi's women in the digital space. To land a s...

Levis