What is Social Currency?
We define Social Currency as:

the degree to which customers share a brand or information about a brand with others.

In today’s age, building social currency is probably the most important investment companies can make to create value for themselves.
Consumers and customers will benefit as well as they increasingly participate in social platforms, and use social technologies.

Social Currency is comprised of Six Social Behaviors:

Utility

Derive value from engaging with brands and other people

Information

Receive from and share with other people valuable information about brands

Conversation

Talk about a brand or business to others

Advocacy

Promote or defend a brand or business

Affiliation

Connect and become a member of a community of people that is linked to a brand or business

Identity

Express me, the brand, and my relationship with others to others

Download our Social Currency Research:
Social Currency 2010 as a featured in Fast Company

Social Currency 2010
as a featured in Fast Company

Our latest 2012 Social Currency Report with brands and other people

Our latest 2012 Social Currency Report

An abbreviated summary of our 2012 Social Currency Report

An abbreviated summary
of our 2012 Social Currency Report

A 2013 Flash Survey on new findings on how consumers connect with brands

A 2013 Flash Survey on new findings
on how consumers connect with brands

This report is a B2B-specific update to the Social Currency 2012 Report.

This report is a B2B-specific update
to the Social Currency 2012 Report.

The full Top 25 Ranking, as featured in Forbes, Businessweek, and others

The full Top 25 Ranking,
as featured in Forbes,
Businessweek, and others

A summary of our 2013 Social Currency Impact Study

A summary of our
2013 Social Currency
Impact Study

SC 100+ is an online curation that explores the best and most successful applications of social, digital, and mobile technologies today.

SC 100+ is an online curation that explores
the best and most successful applications
of social, digital, and mobile technologies today.

In search of awsomeness that makes sense for brands...

We are always looking for the newest, coolest, smartest and most innovative Social Currency building initiatives. Help us on our mission by suggesting us an initiative that you think will be a good match for our show case.

Brand *

Information Gathering URL * (tell us where we can find out about this initiative)

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