We invest a significant amount of time in developing new insights about consumers and customers, in understanding markets and industries, and in advancing management practices and thought leadership in strategy, innovation, and marketing
Our efforts are recognized as our team is asked to speak at events and interviewed by news media.
Soh Won ChaMarketing
February 13, 2014
We are pleased to announce the Vivaldi "Always-On Consumer 2014" study, where we study the behaviors of the Always-On Consumer and how brands and businesses can use that knowledge.
February 11, 2014
We are proud to present the annual Vivaldi Digital Darwinism Summit in Frankfurt in February 11, 2014. The event will be a forum for senior executives to discuss "Managing Customer Relationships in Today's Disruptive World."
January 28, 2014
This interactive morning discussion will focus on touchpoint management with marketing executives. Christoph Spengler, Founder and Managing Director of Accelerom , and Roland Bernhard to present.
December 12, 2013
Vivaldi Partners Group, together with the IESE Business School, will host Prof. Dr. Xavier Oliver for a presentation on “Brands without a dream will not survive" in Munich.
November 21, 2013
CEO Erich Joachimsthaler tells Baseline magazine how social media has the potential to fundamentally change customer relationships
November 20, 2013
After his presentation at Ideagoras, CEO Erich Joachimsthaler was interviewed on how to build brands today.
November 20, 2013
Harvard Business Review and VPG will host an event with Prof. Michael Watkins on "Your Next Career Move: Making an Impact in 90 Days" in Zurich
November 14, 2013
CEO Erich Joachimsthaler will speak on how to use Social Currency to build brands at the Ideagoras, BBVA 2013 conference, that explores building brands at the intersection of tech, creativity and media.
November 12, 2013
Vivaldi CEO spoke to Women’s Wear Daily in “Gap Inc. Pushes Omnichannel Focus” and was critical of Gap’s efforts, while singling Burberry for praise.
November 7, 2013
Agathe Blanchon-Ehrsam, Executive Director at Vivaldi Fifth Season, spoke to NBC about the news of the Twitter IPO.
November 7, 2013
Agathe Blanchon-Ehrsam, Executive Director at Vivaldi Fifth Season, spoke to Adotas about the news of the Twitter IPO and explained the true value of Twitter lies in its data.
November 4, 2013
In the 1to1 Media article on “6 Key Considerations for Socially Responsible Marketing,” the example of The Body Shop is shown as the epitome of an organization that leverages socially responsible messaging in a trustworthy manner.
November 4, 2013
CEO Erich Joachimsthaler talks about how “Retailers inch closer to cross-platform shopping as deep linking takes off” in Mobile Commerce Daily with examples of One Kings Lane, Burberry, Nike and others.
October 30, 2013
CEO Erich Joachimsthaler wrote a byline for MediaPost on "The CMO's New Million-Dollar Slide (Not)." As he writes in the piece, "So take your old funnel images and line your birdcages....
October 28, 2013
Our CEO Erich Joachimsthaler was interviewed on how to establish metrics to empower customer-facing employees to take the company in the right direction.
October 24, 2013
Fifth Season Executive Director Agathe Blanchon-Ehrsam is interviewed by MarketWatch on Pinterest's effect on Social Currency.
October 22, 2013
Earlier this month, our CEO Erich Joachimsthaler keynoted at the International Advertising Association (IAA) 75th Anniversary 'Leadership Forum' on "Maintaining consumer engagement. It's the brand stupid!"
September 23, 2013
CEO and Founder Erich Joachimsthaler will be speaking at "Research & Results" conference on "Social Currency – what it takes to create lasting impact."
October 14, 2013
Ten of the best influencer marketing campaigns of the year as judged by our CEO Erich Joachimsthaler and other marekting experts.
October 4, 2013
For brands that are looking to update, Vivaldi Partners Group CEO Erich Joachimsthaler talks about principles to keep in mind when going about it.
October 4, 2013
CEO Erich Joachimsthaler talks about how Burger King has failed with its Fries King promotion, as it does not fit into its brand narrative.
October 3, 2013
CEO Erich Joachimsthaler will speak at IAA’s 75th Anniversary Leadership Forum with a keynote on "Maintaining consumer engagement. It's the brand stupid!"
September 18, 2020
CEO Erich Joachimsthaler will host and moderate a strategic panel on the brand strategy debate, "Meaningful Brands in a Real Time World," at the dmexco 2013 conference.
September 16, 2013
Founder and CEO Erich Joachimsthaler's article on "Driving New Growth Through Big Data" was published in Harvard Business Review.
September 13, 2020
CEO Erich Joachimsthaler weighs in on the news of the Twitter IPO in Adweek's "3 Key Questions About Twitter's Ads Before the IPO."
September 12, 2013
Join us for an event with special guest, Kevin Lane Keller, Professor of Marketing at the Tuck School of Business at Dartmouth College, as he talks about “The Five Golden Rules of Branding … That I Wish More People Knew.”
August 29, 2020
CEO Erich Joachimsthaler's byline in Forbes CMO Network explores "Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?"
August 22, 2013
CEO Erich Joachimsthaler's talks about the lessons of the Twinkie comeback in this Q&A with Forbes on “What Twinkies Can Teach Marketers About Comebacks And Social Branding."
August 18, 2020
Senior Partner Roland Bernhard speaks to leading Swiss paper, Neue Zürcher Zeitung, about how companies can deal with protests via social networks.
August 8, 2013
CEO Erich Joachimsthaler explains “Social Currency and What it Means to You” to Direct Marketing News in this video interview.
July 31, 2013
FierceCMO references our Social Currency B2B report and quotes our CEO Erich Joachimsthaler in their article, “B2B marketers look to private social communities to nurture, generate leads."
July 31, 2013
Forbes references our Social Currency Impact Ranking in its article, “Subway Adds Soccer Legend Pele As Brand Ambassador. ” Subway had been the top brand with the most Social Currency, according to our research.
July 24, 2013
Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, will be presenting on Social Currency as a Keynote speaker at the IFVP 2013 conference.
July 17, 2013
If you were unable to attend Vivaldi Partners Group’s Digital Darwinism event the other month, read the Q&A with our Partner Hartmut Heinrich in 1to1 Media about “Defining Digital Darwinism”
July 10, 2013
Join us for a complimentary webinar on “The Human Narrative: Using Empathy, Meaning, Conversations and Stories to Drive Growth” with Senior Partner Nick Hahn.
July 2, 2013
Senior Partner Nick Hahn talks about the new skillset of CMOs in the Forbes article, "The Rise Of The Eclectic CMO."
June 21, 2013
CEO Erich Joachimsthaler was interviewed by Forbes on what Lululemon should do for its current CEO search in "Should Troubled Yoga Company Seek A Steve Jobs Or A Tim Cook?"
June 20, 2013
CEO Erich Joachimsthaler was recently interviewed by multiple media outlets, such as USA Today, Marketwatch, Adweek, on the news about Instagram Video.
June 5, 2013
Our CEO Erich Joachimsthaler’s TEDx talk on building brands of substance in “Love is Not Enough! How to build brands and connect with customers through Social Currency" is now available to watch online.
June 5, 2013
We are proud to present a "Digital Darwinism" Summit to kick off the Manager Meeting Europe conference. At the event, we will discuss the essential approaches to survival in the digital age.
May 22, 2013
Vivaldi Fifth Season Executive Director Agathe Blanchon-Ehrsam's webinar on "Embracing the Always-on Consumer” is now available for on-demand viewing.
May 21, 2013
MediaPost's article on "Subway's Comedy Promotes Brand, Content Strategy" refers to our Social Currency Impact Ranking research.
May 10, 2013
PR Week covered our "Social Currency in the B2B World" report in its article, "Is there a place for b-to-b brands in social media?"
April 30, 2013
Read our latest thinking on Social Currency, this time among B2B brands. Read our report, "Social Currency in the B2B World: Building Strong Brands," and see who we find is on top.
April 25, 2013
CEO Erich Joachimsthaler will speak at this year's TEDxLondonBusinessSchool on the topic of "#intersections."
April 16, 2013
Join our webinar on the digital revolution that is causing major shifts in the fashion industry that will inevitably affect your brand and business.
April 10, 2013
VPG Advisory Board member Paddy Miller co-wrote the new Harvard Business Review book, “Innovation as Usual,” with Thomas Wedell-Wedellsborg.
April 5, 2013
VPG Senior Partner Nick Hahn was part of a panel discussion at the MBA Innovation Summit in New York, which brings together innovation experts and business students to discover how innovation can change, disrupt, and create value across industries.
April 4, 2013
VPG CEO, Erich Joachimsthaler, will be speaking at "Sosyal Marka Zirvesi," a Social Brand conference in Istanbul this week. More information can be found here:
March 21, 2013
VPG Partner Hartmut Heinrich was invited to join one of the core panel discussions, headlined “Digital Darwinism – How Mobile, Social Media, Big Data is changing everything” led by Technology Pioneer and Evangelist Karl-Heinz Land.
April 1, 2013
Vivaldi Partners Group Consultant is featured in Adotas article, "Expert Touts the Brilliance Behind the Justin Timberlake Brand."
March 15, 2013
MediaPost covers our Social Currency Impact ranking in "Subway, Google Top 'Social Currency' Ranking."
March 12, 2013
Forbes covered the Vivaldi's Social Currency ranking, which had Subway, Google, and Target topping the list! Check out the full listing here.
March 12, 2013
The latest book from Vivaldi Partners Group Advisory Board member Paddy Miller, "Innovation as Usual: How to Help Your People Bring Great Ideas to Life" is available today from Harvard Business Review Press.
March 12, 2013
Join us for a webinar on "Perspectives on Healthcare." Hear how 3 hospitals mergers have navigated the challenges and opportunities tied to creating a common vision and then implementing it to build a powerful brand.
February 28, 2013
Join us for a complimentary webinar on how companies can organize for growth by structuring their portfolio and defining their brand architecture.
February 27, 2013
CEO Erich Joachimsthaler presents on how CMOs should approach social media and integrate it into a business's brand strategy.
February 26, 2013
"Brands & Social Networks: New Findings on how consumers connect with brands" is a flash update to the Social Currency 2012 Report.
February 8, 2013
Feb. 8: Social Currency is featured in MME on how brands can prosper in a digitally connected world.
January 31, 2013
Jan. 31: CEO and Founder Erich Joachimsthaler talks the use of social media in Super Bowl ads.
January 24, 2013
Watch the webinar from our London Office on successful digital strategies through Social Currency.
January 22, 2013
Vivaldi Partners Group is kicking off a year-long slate of events, including webinars and local presentations.
How Cool Brands Stay Hot.
January 29, 2013
We will be hosting a guest presentation by Joeri van der Bergh, author of the Berry-AMA winning book on marketing to millennials, “How Cool Brands Stay Hot” in our New York on 1/29/13 from 6:00-8:00 EST. Space is limited, so please email firstname.lastname@example.org to RSVP.
December 31, 2012
Check out the trends for 2013 as articulated by Vivaldi Partners Group and friends and as visualized by Dean Meyers.
December 19, 2012
On Dec 19th, Senior Partner Nick Hahn and Partner Jorge Aguilar presented a webinar on "An Innovation Revolution: Creating Powerful Human Narratives in a Digitally Connected World." See the entire webinar on our YouTube channel.
December 13, 2012
Partners Jorge Aguilar and Tammy Tan's piece "Consumers First, Technology Second" on the three essential requirements to becoming more strategic -- and thus driving profitable growth -- through mobile has been published in MediaPost!
Webinar on "How to Win in the Digital Revolution” (English)
December 11, 2012
Vivaldi Partners Group is proud to present a webinar on “How to Win in the Digital Revolution.” The webinar in English will be on Dec 11, 16:00-17:00 GMT with Senior Partner Mark Mulcahey. For more information or to register, contact: email@example.com
December 10, 2012
Business Insider interviewed CEO Erich Joachimsthaler about how the effect of Social Currency goes beyond marketing and opens up an opportunity to think about the entire business model in “Facebook Is Completely Changing How Some Big Brands Make Their Products.”
December 7, 2012
Business Insider interviewed CEO Erich Joachimsthaler about the importance of Social Currency and showcased how Sony and Samsung differed in their strategies, as evidenced by their Social Currency Wheels, or as they wrote, “These Social Currency Wheels Show Why Everyone Loves Samsung And Forgot About Sony.”
Webinar on "How to Win in the Digital Revolution” (German)
December 6, 2012
Vivaldi Partners Group is proud to present a webinar on “How to Win in the Digital Revolution.” The webinar in German will be on Dec 6, 12:15-13:15 CET and presented by Partner Markus Zinnbauer and Senior Partner Roland Bernhard. For more information or to register, contact: firstname.lastname@example.org
November 28, 2012
A Q&A with CEO Erich Joachimsthaler on the findings of Social Currency Report 2012 and how social engagement provides competitive advantage for brands and companies.
November 28, 2012
CEO Erich Joachimsthaler is interviewed in German magazine LEAD Digital about Social Currency, how Vivaldi Partners Group manages the information tsunami from the outside, and how social is a technology that impacts the entire value chain and creates competitive advantage for the brand and business.
November 4, 2012
Founder and CEO Erich Joachimsthaler is interviewed in Innovation Excellence talking about everything from the definition of innovation to why he founded Vivaldi Partners Group.
October 26, 2012
German magazine “Absatzwirtschaft” interviewed CEO and Founder Erich Joachimsthaler about his thoughts on the consumers’ ecosystems, branding, marketing, and Social Currency.
October 17, 2012
CEO Erich Joachimsthaler talks about ", Subsidiaries: Curing Chaos at the Family Dinner Table" on "Coffee Break with Game Changers."
October 12, 2012
VPG Associate Director Ulrich Meyer-Höllings is interviewed by Biz Radio about our new global research study, ”Social Currency 2012 Report.”
October 10, 2012
Roland Bernhard has joined VPG as Senior Partner and new head of our Zurich office. By skillfully combining art and science while pragmatically applying his deep expertise, Roland has a track record of helping clients grow their people, brands, and businesses.
October 4, 2012
Vivaldi Partners Group Founder and CEO Erich Joachimsthaler is interviewed in today's USA Today article, "Advertisers put obese people in the spotlight, " explaining why it's now acceptable for brands to show obesity in ads.
October 1, 2012
In its first week, Social Currency 2012 Report is shared, tweeted, and commented on more than anything else on SlideShare, resulting in being featured on the homepage of SlideShare!
September 24, 2012
Vivaldi Partners Group has released the Social Currency 2012 Report, an update to the landmark 2010 report, which pioneered the concept of Social Currency. The report can currently be downloaded via this link, but please check back at our site for updates and new information!
September 1, 2012
VPG CEO Erich Joachimsthaler spoke about "China\’s missing middle,\" published in the Autumn issue of “Corporate World.” His thoughts on the romanticism about future growth in China drive the entire article, as he is the only expert quoted.
September 12, 2012
Vivaldi Partners Group Associate Director Ulrich Meyer-Höllings will be speaking at the Chief Marketing Officers Conference 2012 on September 12th about demand-driven innovation and growth as a key future strategic marketing imperative.
September 5, 2012
Senior Partner Nick Hahn is interviewed in today's New York Times article about the Campbell's brand, "With Sales Sagging, Campbell Hands Off to a Powerful Spokeswoman."
August 29, 2012
Vivaldi Partners Group has been named as one of the top 50 consulting firms for 2013, as according to Vault. Vivaldi Partners Group also ranked in the top 20 of seven different Vault categories, including “Firm Culture,” “Work/Life Balance,” and “International Opportunity.”
August 27, 2012
The 5 Rs of Innovation, written by Associate Partner Jorge Aguilar and Senior Consultant Philip Ryan, was published in Upstart Business Journal. To start, they recommend to rethink the innovation process itself.
August 7, 2012
Partner Hartmut Heinrich talks about the need for companies to have a real innovation strategy nailed down and brands that have done it right in the latest blog post on The Vivaldi Salotto.
July 30, 2012
The Wall Street Journal interviewed Vivaldi Partners Group Director Tammy Tan for the article, "Omega Scores Olympics Victory Over Rolex," about how Omega's sponsorship of the Olympics affects Rolex's branding at the All England Club.
Handelsblatt talks to VPG Partner Hartmut Heinrich about Puma
July 27, 2012
Handelsblatt interviewed VPG Partner Hartmut Heinrich about the restructuring of Puma in the article, "Puma startet tiefgreifenden Konzernumbau.”
July 27, 2012
Newest blog post from VPG Director Tammy Tan on the Olympic branding match-up of Rolex vs Omega at the All England Club.
July 15, 2012
Vivaldi Partners Group Partner Hartmut Heinrich explained Puma's strategy of focusing on one athlete was risky but has paid off in the past. He talked further about Puma’s Olympic hopes in Agence France Presse.
July 12, 2012
Vivaldi Partners Group parnter Hartmut Heinrich was quoted in Welt am Sonntag’s coverage of Puma's strategy.
July 11, 2012
On July 11th, WOBI will present a complimentary webinar with our CEO, Erich Joachimsthaler, on the impact of Social Currency on brands and businesses.
Handelsblatt talks to Vivaldi Partners on Sporting Brands
July 7, 2012
Handelsblatt interviewed Vivaldi Partners Group partner Hartmut Heinrich on two articles in the past week, one about Schöffel and the other on Adidas.
June 26, 2012
Vivaldi Partners Group Senior Partner Mitch Duckler will present on "World-Class Global Brand Management" at the IABC 2012 World Conference on June 26th in Chicago.
June 22, 2012
Vivaldi Partners Group CEO Erich Joachimsthaler is speaking at the 47th Congress of German Market Research on "Credibility, reputation and relevance," where he will speak about brands in the digitally connected world.
June 20, 2012
We are kicking off the World Innovation Forum with a workshop on ”Using Social Currency to Innovate Successfully and Drive Growth." More info here.
June 13, 2012
Read Agathe Blanchon-Ehrsam's latest blog post previewing her World Innovation Forum workshop on Social Currency in a digitally connected world.
June 5, 2012
Chile Olive Oil has partnered with star Chef Todd English to promote their "Truly Extra Virgin" campaign through multiple channels.
May 23, 2012
CEO Erich Joachimsthaler talks about how global businesses are run in hyper-local fashion on "Coffee Break with Game Changers."
Reebok is a Problem for Parent Company Adidas, Explains Vivaldi Partners Group
May 9, 2012
Reebok is a problem for parent company Adidas, explains Vivaldi Partners Group partner Hartmut Heinrich in “Das Problem von Adidas heisst Reebok."
April 11, 2012
Partner Hartmut Heinrich was interviewed for an article on innovation, Sony, and Apple in "Das Burn-out einer Ikone," in Handelsblatt.
April 3, 2012
Vivaldi Partners Group announces brand expert John Hambrick as Partner in their Chicago office.
April 4, 2012
Vivaldi Partners CEO Erich Joachimsthaler and Senior Partner Mitch Duckler will be presenting at ISBM's Brand Consortium in New York on April 4th.
March 28, 2012
CEO Erich Joachimsthaler will be speaking at IMARK in Iceland about the importance of branding and innovation on March 29th.
March 27, 2012
Associate Partner Jorge Aguilar and consultant Lexi Mele-Algus writes about how to "Stay Relevant and Win Customers" in Portfolio.com!
March 9, 2012
WSJ Radio's "Daily Wrap" interviewed engagement manager Raja Gupta about Facebook Timeline for Brands. Listen here (around 22:40 min mark).
March 8, 2012
Learning summary of HBR & Singapore Sessions webinar with CEO Erich Joachimsthaler on targeting customers at the bottom or middle of the pyramid.
March 6, 2012
Vivaldi Partners Group announces Agathe Blanchon-Ehrsam as the new Executive Director of Fifth Season, our digital and experience design film.
March 2, 2012
Engagement Manager Raja Gupta's thoughts on why Facebook Timeline for Brands is beneficial for brands are on All Facebook.
February 22, 2012
Our CEO Erich Joachimsthaler spoke with other thought leaders in a HBR & Singapore Sessions webinar about the right entry point in emerging markets.
February 15, 2012
Vivaldi Partners Group interviewed for “Fitnesstrainer fürs Handgelenk” in “Handelsblatt," a leading German business newspaper.
Vivaldi Partners Talks About German Brands to Handelsblatt
February 14, 2012
"Handelsblatt," the leading German business newspaper, spoke with Vivaldi Partners Group about various German lifestyle brands.
February 7, 2012
Special appearance by Erich Joachimsthaler at the Marketing & Innovation Forum Europe. Come and learn "How to Foster Innovation at Your Company."
February 7, 2012
Global HR Manager Ashley Pare's thoughts on making the most out of an internship in US News and World Report.
February 7, 2012
Business Insider reposts the tips from Global HR Manager Ashley Pare on making the most of an internship.
February 6, 2012
Vivaldi Partners CEO Erich Joachimsthaler analyzes the marketing behind the Super Bowl ads in German marketing magazine, "Horizont."
January 26, 2012
Conference Board and Vivaldi Partners invite you to join us at Westin Times Square, for 3 days of leading discussions on Corporate Image and Branding.
January 19, 2012
Mitch Duckler, a leading authority in brand management and innovation, has joined the leadership team of Vivaldi Partners Group as Senior Partner. Duckler will lead business development efforts and manage multinational projects in strategy, brand positioning, brand portfolio strategy, brand architecture, innovation, and new product development.
January 11, 2012
MediaBistro’s PRNewser covers Vivaldi’s Social Currency 100+ list, naming companies across a variety of industries that scored highly.
January 9, 2012
AllFacebook highlights how IKEA’s Facebook campaign scored perfectly on five of Vivaldi Partner’s Social Sixes in its Social Currency 100+.
December 20, 2011
Five lessons on building brand social currency from Vivaldi Partners SC100+ analysis on Fast Company.
December 19, 2011
Read Erich Joachimsthaler’s article in Forbes on the Social Sixes that every brand should care about.
September 28, 2011
Mark Mulcahey, a leading authority in corporate strategy and operational delivery has joined Vivaldi Partners Group as Senior Partner. He will be leading the London office and serving UK and international clients.
September 28, 2011
Jorge Aguilar, formerly the Director of Strategy at PepsiCo, has joined the leadership team of Vivaldi Partners Group as Associate Partner. Jorge will lead business development efforts and manage multinational projects in strategy, innovation and marketing from Vivaldi's New York office.