We invest a significant amount of time and effort in developing new insights about consumers and customers, in understanding markets and industries, and in advancing management practices and thought leadership in strategy, innovation, and marketing.

Innovation as Usual: How to Help Your People Bring Great Ideas to Life
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Agile Marketing
Brand Leadership: The Next Level of the Brand Revolution
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Marketing Management (12th Edition)
Branding and Brand Equity
Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation
Building Strong Brands
Corporate Headquarters: an International Analysis of Their Roles and Staffing
Corporate Strategy: A Resource Based Approach
Developing Business Strategies, 6th Edition
Macroeconomic Decision Making in the World Economy
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Mission Critical Leadership
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small