The Vivaldi office has been abuzz with lots of interesting reads this week. Keep scrolling for the best articles, blogs and presentations to come across our inboxes over the past few days.
Marketing news this week was overshadowed by Target’s escape from its woes in the Great White North. Vivaldi CEO Erich Joachmisthaler weighs in on the 4 reasons things went wrong for the cheap-chic retailer. Here’s a preview: there is no money that can correct perceptions, so always follow through on your brand promise or expect a great fall. There is nothing more wasteful than to communicate an empty promise.
Everything isn’t dire for retailers, however, and Target may want to hear Ikea’s strategy for becoming the world’s most successful retailer. Maybe refresh their basics with Marc Andreesen’s enduring advice about product/market fit for start-ups. Or pick up a great new book called Exponential Organizations: Why new organizations are then times better, faster, and cheaper than yours (and what to do about it).
In other news worth reading this week, find out if your company’s digital transformation is perception or reality, get skilled at spotting a successful marketing leader, and finally, get places faster. Not to forget, Nielson indicates that the televised college football playoffs might be the next big opportunity for brands.
Vivaldi is also happy to announce the winner of the #ListenLouder giveaway – big congratulations to Kenny Friedman on his win!
Thursday’s announcement that Target will withdraw from Canada puts an end to its failed foray in the Great White North. The expansion has been an expensive one for Target, which will record $5.4 billion in pre-tax losses, and a net loss of more than $2 billion.
This begs the question: How could this happen to one of the smartest retailers of our times?
Today marks 8 years since Steve Jobs’ introduced the groundbreaking iPhone, and in tribute, we paused to think about what game changers the next 8 years—or even next year—will bring. If innovations announced this week are an indication of what is to come, 2015 should impress even Back to the Future’s Doc Brown (power laces, anyone?).
CES is at the top of every marketer’s mind and the tip of every digital guru’s tongue as tech moguls and pioneers gathered for the annual ode to all that is awe-inspiring in tech and electronics. You know digital disruption is gaining speed when even broadcasters accept 2015 as the year of cord cutting. Dish Network and ESPN are making headlines and CBS announces they don’t care where you watch their shows.
As the media industry grapples with changes in consumer behavior today, we salute Samsung’s bold business gamble on what they believe will be the new consumer habits of tomorrow. We strongly believe that doing what’s best for the consumer is what’s best for business, even when talking about the Internet of Things – and two great examples in this week’s news include Lego as the “Apple of Toys” and Mercedes pulling ahead of Google.
New opportunities abound for savvy brand managers to create compelling and new customer experiences this year. GM announces exciting Wifi integrations for brands to engage consumers in this year’s vehicle lineup – could be useful to big box retailers as they fight for the attention and purchase power of millennials. Take your cues from these 5 CMOs and inspiration from this pie-chart that landed in our Inbox.
Happy New Year to all!
’Tis the season for setting goals. So what resolutions did you make last night? If staying ahead of the curve made the list, we’re here to help you with a round-up of 15 lists covering the 2015 trends to be aware of:
Trendwatching serves up “actionable opportunity” with these 15 consumer trends
PSFK tells us how we will live, work and play in 2015
Ford shares 10 trends and zooms in on the new Generation Z
Jack Morton tell us what people will want from brands in 2015
Avi Dan shares the 11 trends smart marketers need to know
Robert Passikoff engages us with 15 trends for brand engagement
Forbes presents 5 trends your marketing team should budget for in 2015
Tech Republic reflects on Gartner’s top 10 technology trends and their greater focus on the cloud
The Guardian does some future-gazing with 10 digital media trends
MarketingProfs focuses in on the top 3 mobile marketing trends
Business Insider shares the 3 trends that will drive innovation in 2015
Forbes lists the 10 trends that will drive business success
And from our very own Philip Ryan, Vivaldi looks at what businesses will be doing in 2015
21 of the world’s top marketers share their digital thoughts and very own selfies
And after so much reading, it’s always soothing to check out some Pinterest eye-candy