At Vivaldi, we have been discussing the Always-on consumer and what that means for marketers. The Always-on consumer is someone who uses three connected devices (cellphones, tablets, laptops), accesses the Internet at last three times a day, and goes online from at least 3 physical locations, at least one of which is on-the-go. In the course of our research on the Always-on consumer, we find interesting thoughts from others. In his blog, Joel Rubinson talks about how “In a multi screen world, marketers must relearn how brands are built.”
Throw out the old rules of thumb from traditional marketing about share of spend vs. share of market. In a multi-screen world, where consumers can pull information at will and have self-directed media experiences, Marketers need a new plan to do the fundamental thing they are charged with…use media to create healthy, growing brands.
And researchers need a new picture of what a healthy brand looks like in a digital age. Read More »
Today, Facebook announced a video function for Instagram, to compete with the increasingly popular Vine app for Twitter.
Our CEO and Founder, Erich Joachimsthaler, was interviewed by multiple media sources for his thoughts on the topic: Read More »
Join us for a complimentary webinar on “The Human Narrative: Using Empathy, Meaning, Conversations and Stories to Drive Growth” with Senior Partner Nick Hahn. The webinar will take place on Wednesday, July 10, at noon ET. UPDATE: The full webinar is available to be viewed after the jump.
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Last week, 88 pianos appeared in parks and public spaces throughout New York City’s five boroughs. Everyone was invited to play through the Sing for Hope Pianos project. Vivaldi Partners Group’s design and digital arm – Vivaldi Fifth Season – was tapped by the Sing for Hope organization to create an ad campaign. The advertisements can now be seen on phone booths and bus shelters across New York, on media spaces that were donated by the Pvblic Foundation.
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Recently, our CEO and founder Erich Joachimsthaler was invited to speak at the TEDx conference in London.
The theme of this year’s TEDxLBS was #Intersections, exploring recipes for success in an increasingly intersected world.
Joachimsthaler’s session entitled, “Love is Not Enough! How to build brands and connect with consumers through Social Currency,” featured case studies and best practices for successfully leveraging social currency to build valuable brands. Vivaldi Partners Group had pioneered the concept of Social Currency, defining as the degree to which customers share a brand or information about a brand with others. Read More »
On June 5th, Vivaldi Partners Group hosted a “Digital Darwinism” Summit that kicked off the Manager Meeting Europe conference. The Vivaldi Digital Summit brought together top C-level executives to explore how brands can survive in today’s digital world.
Presentations, recaps, and videos are available here, and we will continue to update with new material. Read More »
The other week, news broke that Target has formed a new partnership with WIRED magazine with WIRED’s editorial staff hand picking products to be endorsed on WIRED-branded end-caps in Target stores.
Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, wrote a bylined article for Retailing Today that is reprinted below.
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The other week, Hartmut Heinrich, Partner at Vivaldi Partners Group, and Mr. Stefan Richter, Founder and CTO of freiheit.com, presented an in-depth webinar on “Brick and Mortar in Ruins? Rebuilding Fashion in the Digital Age,” exploring the challenges and rich opportunities of the digital revolution in the retail industry.
The digital revolution is causing major shifts in the fashion industry that will inevitably affect the fashion and retail business. Established retail brands are in peril as new players are emerging out of the blue – some of whom have already displaced previously successful companies. The race is on!
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