The Pursuit of Speed, Scale and Scope

At a time when “it’s no longer the big who eat the small, it’s the fast who eat the slow,”  how do you stay ahead of the curve?  

We hosted four distinguished panelists on April 20th from Tough Mudder, Birchbox, Refinery29 and Unilever, each of whom reimagines every day how we view teamwork and competition; how we solve our evolving beauty needs, how we stay in the know, and how we purchase personal care products. We brought them together to share how brands innovate with speed and scale, use data to pivot business models, and manage a culture of energy and unconventional thinking – the discussion got off to a flying start.

So, how does one innovate with the necessary speed, scale and scope to win the U.S. market? A few of the nuggets we gleaned from the discussion:

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This Week in Business and Brands: Revolutions, Wheel-Spinning, and More

For any procrastinators out there, we have two pieces of good news for you today. Not only do you still have the weekend to file your taxes, but there’s also still time to register for our upcoming event here at Vivaldi in NYC!  Come join us for Brand New World: the Speed, Scale, and Scope to Winning the USA, as we pick the brains of branding leaders from Birchbox, Chobani, Unilever and more in an engaging panel discussion at our spacious SoHo loft office. Hope to see you there!

Dawn of a New Era?

The next time you hear someone mention a big networking event, they might not just be talking about some cocktail party; they could be referring to the fourth industrial revolution, “blurring the lines between physical, digital and biological spheres.” Moral of the story: if you’re not finding dovetail opportunities for both collaboration and digitization, you might just find yourself left in the dust. Case in point: Facebook’s new partnership with Dropbox now allows for easy big-file sharing, marrying two behemoths of the Cloud for the benefit of all. And enhancing collaboration even further on the backend is a rising trend towards open-source developing, a move that brings us full-circle to early days of computer gaming that set the standard for the future’s (read: today’s) online community. Perhaps we’re not so “DOOMed” after all…

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“BRAND NEW WORLD” PREVIEW: MEET ASHLEY WOLF BERMAN, BIRCHBOX’S VP OF Cross-Channel Marketing

On Wednesday, April 20, 2016, Vivaldi will host a panel discussion at our New York office you won’t want to miss. Moderated by our own Larry Lucas, “Brand New World: The Speed, Scale, & Scope for Winning the USA” will include perspectives from panelistsAshley Berman (Birchbox), Michael Gonda (Chobani), Jesse Bull (Tough Mudder), Philippe von Borries (Refinery29), and Rob Candelino (Unilever).

To give you an idea of what’s to come, we talked with Ashley Wolf Berman about the upcoming panel and her experience as VP of Cross-Channel Marketing at Birchbox, a leading online beauty leader with a million monthly subscribers.

Beauty is a very personal topic and many beauty brands target a niche market that corresponds to their style. Birchbox targets a large audience you call ‘the beauty majority.’  How do you nurture relationships with customers at such a large scale?

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“Brand New World” Preview: Meet Michael Gonda, Chobani’s VP of Corporate Communications

On Wednesday, April 20, 2016, Vivaldi will host a panel discussion at our New York office you won’t want to miss. Moderated by our own Larry Lucas, “Brand New World: The Speed, Scale, & Scope for Winning the USA” will include perspectives from panelists Michael Gonda (Chobani), Jesse Bull (Tough Mudder), Philippe von Borries (Refinery29), Rob Candelino (Unilever),  and Ashley Berman (Birchbox).

To give you an idea of what’s to come, we talked with Michael Gonda about the upcoming panel and his experience as VP of Corporate Communications at Chobani, the top-selling Greek yogurt brand in the United States.

Chobani has achieved the impossible by reinventing the yogurt category in the US. Now, the major dairy players are moving in. How has the need for speed (scale, or scope) evolved since Chobani was the lone leader? What has changed about the team’s approach to growth now that the position is under attack?

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This Week in Business and Brands: Gloom vs. Boom, Slow Growth or No Growth, and More

Brands Facing Demise…

We’ve talked before about the individual jobs that will be replaced in the coming years – first there were the factory butchers, and then the ones on Wall Street – and now it looks like not just employees, but entire S&P 500 companies will find themselves out of a job in the next ten years. As the financial sector’s technological advances like Bitcoin make for the rise of fintech startups and the fall of traditional banks, it’s possible the backend “blockchain” tech could be their saving grace in an ironic twist of fate. No one likes to find themselves as the victims of these industry-wide evolutions, and big brands of all sectors die hard – even Richard Branson claims his beloved Virgin America isn’t going anywhere, despite its recent acquisition by Alaska Airlines. This week has truly been a tale of survival of the fittest – at its finest.

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