Success Wears Sneakers: Why Big Brands Should Take Notes from Bold Startups

Join Vivaldi Partners Group for cocktails and conversation on Tuesday, June 23rd at 6:30PM. Leaders from Keep, Indiegogo, Caviar, Chartbeat, Happn, and Rayton Solar will share their thoughts on innovating with speed and scale, using customer insights to pivot business models, the upsides of startup culture, and how big brands can take a cue from their unconventional thinking.

Throughout this week we’ll be posting Q&As with all our panelists, so be sure to stay in the loop with hashtag #SuccessWearsSneakers.

Vivaldi_Events_June 23rd

Space is limited, so please register on Eventbrite.

The Week’s Top 15 Articles in Business and Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

This week, the news had us thinking “finally!” Finally, we’re accepting that everything is digital as the Internet disappears to seamlessly blend into our daily lives. Finally, Oculus Rift has been revealed, and it’s less than a year away from our homes and Xboxes. Finally, we get to experience the much-hyped new functionalities of the latest BMW 7 Series of the ‘future’. And last but not least, Apple has finally introduced a better version of ‘Newsstand’ for iOS9: News. It will be interesting to see how this new world order of online publishing plays out. Will publishers have to choose between Facebook and Apple? How will the oligarchic platforms be selecting which news to run?

Continue reading The Week’s Top 15 Articles in Business and Brands

The Week in Business & Brands: May 30 – June 5

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

We kicked off the week checking out a new National Geographic Channel miniseries about the great rivalries that led to iconic American innovations. It started off with a bang (and Gates vs. Jobs) and we recommend you follow it. Examples of other geniuses who invent with their own desires in mind were everywhere in the press this week. Google is hacking our clothes to work like touchscreens. Apple’s Homekit is being rolled out to actual consumers with a practical lineup to get your home connected to your phone. And Disney introduced the toy that plays back.

Continue reading The Week in Business & Brands: May 30 – June 5

Coca-Cola And The Shift To The ‘Branded House': Should Other Marketers Consider A Similar Move?

Last month, Coca-Cola  launched a bold shift in branding, called the “One Brand” strategy in 11 markets, starting with the U.K. The strategy calls for a unification of marketing under the Coca-Cola master brand for all its product sub-brands, including Diet Coke, Coca-Cola Life, Coca-Cola Zero and regular Coke.

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The Week in Business and Brands: May 23 – May 29

If you’re like us, you may still be digging through Mary Meeker’s 20th annual Internet Trends report, a treasure trove of information about the future of technology and your key to understanding our changing world. We’re already seeing pop up in this week’s press some of the themes discussed by Meeker. With 2.8 billion Internet users globally, Mashable hypothesizes that ‘free’ on the Internet will soon no longer be an expected right. And Recode presents Virtual Reality as the next big trend.

Continue reading The Week in Business and Brands: May 23 – May 29

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