The Week’s Top 15 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

This week, we learned that computers have bad days too. However, it seems like robots equipped with artificial intelligence are steadily marching their way into every aspect of our lives, to the chagrin of industries that aren’t willing to keep up with the times. This week brings more reports of how the music industry has been reluctant to embrace change, while financial institutions who could put up similar fights against new and game-changing ideas, are jumping right into the next big thing… say hello to Bitcoin’s new step-brother: Citicoin (still in testing).

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Hey CEOs and CMOs, want a strong brand? Then get a pay cut!

The conventional wisdom is that brands matter, and plenty of studies have explored this theme over the years. This month a new study of 2,717 U.S. senior executives demonstrates that CEO pay drops by 12% when brand equity increases! For non-CEO executives such as CMOs, the drop in pay is more encouraging, a mere 2%.[i]

You could say that increasing brand equity saved companies $1.3 million in CEO pay, and $90,000 in CMO pay on the average!

Continue reading Hey CEOs and CMOs, want a strong brand? Then get a pay cut!

The Week’s Top 15 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

This week was a series of highs and lows. Take your pick and decide for yourself: the 26 million people who showed their support via Facebook on the U.S. federal ruling legalizing marriage equality, Microsoft Lab’s innovation that lets you color the town, the latest news from Donald Trump and the heartbreaking announcement that the delight of bubble wrap will be soon be a thing of the past.

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SUCCESS WEARS SNEAKERS: MEET ANDREW LIN, CAVIAR’S CREATIVE LEAD

Last week, Vivaldi hosted an exciting panel discussion at our New York office titled, “Success Wears Sneakers: What can big brands learn from the city’s savviest startups.” We were honored to host a panel discussion with leaders from the city’s savviest startups, including Caviar, Indiegogo, Chartbeat and Squarespace.

To give you  better insights on what we covered, we talked with Andrew Lin about his experience as Creative Lead at Caviar,  the gourmet food delivery service owned by Square.

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We All Wear Sneakers: “Success Wears Sneakers” Event Recap

“‘How did you dare?”

The six panelists we hosted on June 23rd are reinventing how we eat, date, shop, fundraise, build websites and track analytics. We brought them together to share how start-ups innovate with speed and scale, use customer data to pivot business models, and manage a culture of energy and unconventional thinking – the discussion got off to a flying start.

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