6
Jan

Making an Impact in your First 90 Days

On November 20th, Vivaldi Partners Group’s Zurich Office and Harvard Business Review jointly hosted an event on “Your Next Career Move: Making an Impact in The First 90 Days.” Guest speaker and best-selling author Prof. Michael D. Watkins presented highlights from his newly updated best-selling book, “The First 90 days: Proven Strategies for Getting Up to Speed Faster and Smarter.” Roland Bernhard, Senior Partner at Vivaldi, moderated  the Q & A session with Prof. Watkins, leveraging insights from Vivaldi’s own CMO study.

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18
Dec

Brands without a Dream will not Survive

 

Last Thursday, the Munich office of Vivaldi Partners was fortunate to host the IESE Alumni and Friends event. Vivaldi Partners Group has a longstanding history to IESE. Vivaldi Partners Group CEO, Erich Joachimsthaler, worked as a marketing professor at IESE Business School, and Andrea Wolf, Partner at the Munich office, worked in the international executive education department for IESE. The event featured a captivating presentation by IESE marketing professor Dr. Xavier Oliver entitled “Brands without a dream will not survive.” Read More »

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25
Nov

Pianos project for Sing for Hope

This Thanksgiving holiday, we at Vivaldi Partners Group are thankful for all our clients and projects we were fortunate enough to work on. One pro bono project that we were especially fortunate to work on this summer was the Pianos project for Sing for Hope. Our design and digital arm – Vivaldi Fifth Season – was tapped by the Sing for Hope to create an ad campaign. Vivaldi Fifth Season team created a concept called “Here,” that focused on the interruptive nature of pianos in the public space. Then the design team created ads that reflected the concept and the final product were advertisements that were seen on phone booths and bus shelters across New York, on media spaces that were donated by the Pvblic Foundation.  Read More »

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31
Oct

Your Next Career Move: Making an Impact in the First 90 Days

Join Harvard Business Review and Vivaldi Partners Group’s Zurich office to discuss Your Next Career Move: Making an Impact in The First 90 Days on Wednesday, November 20th at 17.30pm in Le Salon Francais, Baur au Lac Baur au Lac with Prof. Michael D. Watkins and Roland Bernhard.

Whether you’ve just taken on a new leadership role, or or want to be prepared for your next move, it’s tricky to be sure what challenges you’ll face. But you know you’ll need to learn quickly because the first 3 months will be critical to your success…and the success of your business. Read More »

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23
Oct

Maintaining Consumer Engagement

Vivaldi Partners Group CEO Erich Joachimsthaler keynoted at International Advertising Association (IAA) 75th Anniversary Leadership Forum. His speech on “Maintaining consumer engagement. It’s the brand stupid!” talked about how a traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Check out the entire keynote after the jump. Read More »

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26
Sep

Digital Darwinism ’14: Managing Customer Relationships in Today’s Disruptive World

After the success of last June’s Digital Darwinism Summit, we are pleased to announce to announce 2014′s summit on “Managing Customer Relationships in Today’s Disruptive World” on February 11th in Frankfurt. More information and a downloadable brochure after the jump.

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25
Sep

Prof. Keller’s Five Golden Rules of Branding

 

We were fortunate to have Prof. Kevin Lane Keller speak to our group on “The Five Golden Rules of Branding … That I Wish More People Knew” in our New York office the other week. We are also very lucky to have Prof. Keller as a member of our advisory board. He is a Professor of Marketing at the Tuck School of Business at Dartmouth College and an international leader in the study of brands, branding, and strategic brand management. He literally wrote the book on brand management, as his textbook on “Strategic Brand Management” is used at all the top business schools to teach on the subject. Prof. Keller has advised some of the world’s most successful brands and we were thrilled to be able to host him at our office and have him share his thoughts from his experiences.

In his presentation, Prof. Keller started by talking about the definition of a strong brand. A strong brand is a promise to customers and a means to set expectations and reduce risk. He went on to enumerate other characteristics of a strong brand. He explained that the power of a brand resides in the minds of its customers and it could go away tomorrow. A strong brand is also more than consumer-facing, it gives direction and purpose to its employees. Unsurprisingly, he reiterated that a strong brand is one of a firm’s most valuable intangible assets. Read More »

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23
Sep

Brand Strategy Debate at Dmexco

Last week, our CEO Erich Joachimsthaler participated in the Brand Strategy Debate at dmexco, titled “Meaningful Brands in a Real Time World.”

Panelists included Pete Blackshaw, Global Head of Digital Marketing & Social Media at Nestlé; Marc Bresseel, President Client & Services G14 at Mediabrands; Arndt Groth, CEO at PubliGroupe; Nick Lawson, CEO at MediaCom EMEA.

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3
Sep

Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?

This past week, Vivaldi Partners Group CEO and Founder Erich Joachimsthaler contributed an article in Forbes. The piece, “Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?” explains the importance of looking at your end game before  deciding on a social monitoring system. Erich explains that it is contest, not conversation, that reveals opportunity.  Read More »

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7
Aug

The Five Golden Rules of Branding

We are pleased to present an event with Prof. Kevin Lane Keller on “The Five Golden Rules of Branding … That I Wish More People Knew.” Prof. Keller is a member of our Advisory Board and a Professor of Marketing at the Tuck School of Business at Dartmouth College and an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. His book on “Strategic Brand Management” is the premiere text on the topic at all the top business schools, making him literally writing the book on the subject.  Prof. Keller has advised some of the world’s most successful brands and we are thrilled to be able to host him at our office.

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4 Responses to “The Five Golden Rules of Branding”

  1. Juanjo Brizuela

    Will be on streaming?

  2. Vivaldi Partners Group

    The event is not currently planned to be live streamed, but do check our blog for a recap of the event afterwards.

  3. Nita Zhou

    Can business students register for the event?

  4. Vivaldi Partners Group

    If you are interested in registering for the event, please email info@vivaldipartners.com

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