Digital Disruption, Brand De-Valuation, and Getting Decorative this Week in Business and Brands

In the Vivaldi weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing. See below for the top stories this week.

These days, it seems as though evolution itself has evolved. With daily breakthroughs causing changes on a grand scale, it’s increasingly difficult to keep one’s business completely up to speed. Whenstableground is so hard to hold onto, we’re all forced to innovate, and this week shows us once again how brand strategists are reacting to the only constant: change.

Continue reading Digital Disruption, Brand De-Valuation, and Getting Decorative this Week in Business and Brands

Gesina Gudehus-Wittern for Business Insider: Topshop x Beyoncé

The trendy store made headlines this week when it announced that its heavily-anticipated athleisure partnership with Beyoncé would hit stores in April, 2016. Consultant Gesina Gudehus-Wittern tells Business Insider this is the “exact right step into the US mass market, tapping into the booming athleisure trend without compromising their key brand values.” Read more. 

This Week in Business and Brands: VR Packs a Punch, Rocketing into 2016, and More

In the Vivaldi weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing. Sign up to have it delivered to your inbox every week.  

Retailers are still picking up the pieces from Black Friday’s annual storm. And while some walked away unscathed, with a sales weekend extending to Cyber Monday and beyond, this competition of business will prove to be yet another case of survival of the fittest. Retailers are far from alone – this week showed us that the future is here and we’ll all have to keep up in the coming year.

Continue reading This Week in Business and Brands: VR Packs a Punch, Rocketing into 2016, and More

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