3
Sep

Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?

This past week, Vivaldi Partners Group CEO and Founder Erich Joachimsthaler contributed an article in Forbes. The piece, “Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?” explains the importance of looking at your end game before  deciding on a social monitoring system. Erich explains that it is contest, not conversation, that reveals opportunity.  Read More »

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8
Jul

Building brands in a multi-screen world

At Vivaldi, we have been discussing the Always-on consumer and what that means for marketers.  The Always-on consumer is someone who uses three connected devices (cellphones, tablets, laptops),  accesses the Internet at last three times a day, and goes online from at least 3 physical locations, at least one of which is on-the-go. In the course of our research on the Always-on consumer, we find interesting thoughts from others. In his blog, Joel Rubinson talks about how “In a multi screen world, marketers must relearn how brands are built.

Throw out the old rules of thumb from traditional marketing about share of spend vs. share of market. In a multi-screen world, where consumers can pull information at will and have self-directed media experiences, Marketers need a new plan to do the fundamental thing they are charged with…use media to create healthy, growing brands.

And researchers need a new picture of what a healthy brand looks like in a digital age. Read More »

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28
May

Target’s future in the tech gadget and CE space

The other week, news broke that Target has formed a new partnership with WIRED magazine with WIRED’s editorial staff hand picking products to be endorsed on WIRED-branded end-caps in Target stores.

Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, wrote a bylined article for Retailing Today that is reprinted below.

Read More »

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10
Jan

Last Week’s Top 5 Articles You Don’t Want to Miss

With only 16 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

 

1 / Worst social media metrics:

http://socialmediatoday.com/fixcourse/424806/3-worst-social-media-metrics-and-what-you-should-measure-instead

2 / Insane customer expectations get even more insane:

http://www.kaushik.net/avinash/2015-digital-marketing-rule-book/

3 / Why people post on branded sites:

http://www.prdaily.com/Main/Articles/4410b7b6-3320-4eb9-9625-df25907f4277.aspx

4 / What comes after social media?

http://socialmediatoday.com/rohnjaymiller/423732/welcome-web-30-contextual-web

5 / On brands in 2012:

http://www.business2community.com/branding/top-ten-new-years-resolutions-for-brands-0114198

2 Responses to “Last Week’s Top 5 Articles You Don’t Want to Miss”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

  2. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



3
Jan

Last Week’s Top 5 Articles You Don’t Want To Miss + Best of 2012 Predictions

We’re back, with only 23 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC. Here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

1/ A fairly comprehensive description of what Dell does in the Social space.

http://fastgush.com/marketing/how-dell-gets-its-social-media-strategy-right.html

2/ Top 10 articles in McKinsey Quarterly, always a useful read (Particularly No. 1 and No. 3)

http://www.mckinseyquarterly.com/newsletters/topten/2011_Q4.html

3/ A CMO Council survey on social

http://www.simplyzesty.com/social-media/68-of-brands-struggle-to-integrate-social-media-into-marketing-strategies/

4/ Insightful numbers on Asia

http://thenextweb.com/asia/2011/12/28/take-a-look-at-asia-900m-internet-users-and-2-7b-mobile-phones/

 

And this week, to welcome in the new year, here are some predictions that are worth a read:

5/ http://venturebeat.com/2011/12/28/cloud-trends-2012/

6/ http://mashable.com/2011/12/27/5-tech-trends-to-watch-in-2012/

7/ http://www.fastcompany.com/1802809/what-will-your-business-look-like-in-2012

8/ http://www.inc.com/john-brandon/top-5-tech-predictions-for-2025.html

One Response to “Last Week’s Top 5 Articles You Don’t Want To Miss + Best of 2012 Predictions”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



12
Dec

Last Week’s Top 5 Articles You Don’t Want To Miss

In the countdown to the Corporate Image and Branding Conference on January 26 & 27 in NYC…here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1/ An infographic of the top 50 most valuable brands and social media
http://thenextweb.com/socialmedia/2011/12/08/how-the-worlds-50-most-valuable-brands-are-faring-in-social-media-infographic/

2/ This might be a really fun game
http://www.fastcodesign.com/1665593/can-you-identify-these-brands-without-seeing-their-names-or-logos

3/ Twitter strategies – three success stories
http://on.wsj.com/vfBoqX

4/ The next frontier in innovation from McKinsey Global Institute http://shar.es/oFqKZ

5/ According to Pew’s latest study, the internet is a complete waste of time
http://www.readwriteweb.com/archives/apparently_the_internet_is_a_complete_waste_of_tim.php

One Response to “Last Week’s Top 5 Articles You Don’t Want To Miss”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



5
Dec

Last Week’s Top 5 Articles You Don’t Want To Miss

In the countdown to the Corporate Image and Branding Conference, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1/ Marketing is everywhere!! Remember, just because you can, does not mean you should. http://www.bbc.co.uk/news/technology-15923438

2/ Top prediction for technology next year
http://www.gartner.com/it/page.jsp?id=1862714

3/ Collaboration is the new buzz word in social media, so here are some reasons why it is so hard
http://blogs.hbr.org/cs/2011/12/eight_dangers_of_collaboration.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date

4/Adaptive does very good mapping
http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map

5/ The New Co:sumer
http://www.fastcompany.com/1798568/cosumer-uprising-how-brands-need-to-prepare

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29
Nov

Last Week’s Top 5 Articles You Don’t Want to Miss

In the countdown to the Corporate Image and Branding Conference, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1 / First an infographic on social and brands of course: “Socializing Your Brand”

http://www.mindjumpers.com/blog/2011/11/socializingbrand-infographic/

2 / Second, seeing something in plain sight of course: “Seeing What Doesn’t Seem to Be There”

http://www.ideachampions.com/weblogs/archives/2011/11/can_you_read_th.shtml

3 / Third, something I am absolutely convinced of: “The Great Data Boom is the Innovation Story of Our Time”

http://www.theatlantic.com/business/archive/2011/11/the-big-data-boom-is-the-innovation-story-of-our-time/248215/

4 / Fourth, some facts: “3 Facts That Will Shape the Future of Branding, Marketing and Social Media”

http://www.business2community.com/branding/3-facts-that-will-shape-the-future-of-branding-marketing-and-social-media-095659

5 / Finally, money and the future. No surprise, but interesting: “PayPal predicts the future of money: No wallets required in the UK by 2016″

http://thenextweb.com/uk/2011/11/24/paypal-predicts-the-future-of-money-no-wallets-required-in-the-uk-by-2016/

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21
Nov

Last Week’s Top 5 Articles You Don’t Want to Miss

In the countdown to the Corporate Image and Branding Conference, here are Vivaldi Partners staffs’ don’t-miss articles on social business, branding and marketing from last week. Enjoy!

 

1 / Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips

http://www.psfk.com/2011/11/lays-vending-machine-lets-you-put-in-potatoes-and-get-a-bag-of-chips.html

2 / The Impact of technology on Brand Marketing

http://www.brandingstrategyinsider.com/2011/11/the-impact-of-technology-on-brand-marketing.html

3 / ‘Digital waste’ pollutes the online world as brands fail to listen to what people want

http://www.tnsglobal.com/news/news-04A0B352BC1F43A49A27338D6BEDC006.aspx

4 / Why Brands need Friends – Not Fans – on Facebook

http://mashable.com/2011/11/18/facebook-brands-friends/

5 / Separate Social Media From Marketing

http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html


One Response to “Last Week’s Top 5 Articles You Don’t Want to Miss”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



15
Nov

Last Week’s Top 5 Articles You Don’t Want to Miss

In the countdown to the Corporate Image and Branding Conference, here are Vivaldi Partners staffs’ don’t-miss articles on social business, branding and marketing from last week.

1 / For Brands On Facebook, Fan Quality Trumps Quantity

http://www.fastcompany.com/1794092/for-brands-on-facebook-fan-quality-trumps-quantity

2 / What If This Is No Accident? What If This Is The Future?

http://techcrunch.com/2011/11/12/what-if-this-is-the-future/

3 / Google+ Pages: connect with all the things you care about

http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html

4 / 10 Tips and Tricks for Better Google+ Brand Pages

http://mashable.com/2011/11/09/google-plus-brand-pages-tips/

5 / Deal with It! Discounts Drive Brand Love on Social Media

http://blog.nielsen.com/nielsenwire/global/deal-with-it-discounts-drive-brand-love-on-social-media/

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