With only 16 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

1 / Worst social media metrics:

http://socialmediatoday.com/fixcourse/424806/3-worst-social-media-metrics-and-what-you-should-measure-instead

2 / Insane customer expectations get even more insane:

http://www.kaushik.net/avinash/2015-digital-marketing-rule-book/

3 / Why people post on branded sites:

http://www.prdaily.com/Main/Articles/4410b7b6-3320-4eb9-9625-df25907f4277.aspx

4 / What comes after social media?

http://socialmediatoday.com/rohnjaymiller/423732/welcome-web-30-contextual-web

5 / On brands in 2012:

http://www.business2community.com/branding/top-ten-new-years-resolutions-for-brands-0114198

We’re back, with only 23 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC. Here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

1/ A fairly comprehensive description of what Dell does in the Social space.

http://fastgush.com/marketing/how-dell-gets-its-social-media-strategy-right.html

2/ Top 10 articles in McKinsey Quarterly, always a useful read (Particularly No. 1 and No. 3)

http://www.mckinseyquarterly.com/newsletters/topten/2011_Q4.html

3/ A CMO Council survey on social

http://www.simplyzesty.com/social-media/68-of-brands-struggle-to-integrate-social-media-into-marketing-strategies/

4/ Insightful numbers on Asia

http://thenextweb.com/asia/2011/12/28/take-a-look-at-asia-900m-internet-users-and-2-7b-mobile-phones/

And this week, to welcome in the new year, here are some predictions that are worth a read:

5/ http://venturebeat.com/2011/12/28/cloud-trends-2012/

6/ http://mashable.com/2011/12/27/5-tech-trends-to-watch-in-2012/

7/ http://www.fastcompany.com/1802809/what-will-your-business-look-like-in-2012

8/ http://www.inc.com/john-brandon/top-5-tech-predictions-for-2025.html

In the countdown to the Corporate Image and Branding Conference on January 26 & 27 in NYC…here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1/ An infographic of the top 50 most valuable brands and social media
http://thenextweb.com/socialmedia/2011/12/08/how-the-worlds-50-most-valuable-brands-are-faring-in-social-media-infographic/

2/ This might be a really fun game
http://www.fastcodesign.com/1665593/can-you-identify-these-brands-without-seeing-their-names-or-logos

3/ Twitter strategies – three success stories
http://on.wsj.com/vfBoqX

4/ The next frontier in innovation from McKinsey Global Institute http://shar.es/oFqKZ

5/ According to Pew’s latest study, the internet is a complete waste of time
http://www.readwriteweb.com/archives/apparently_the_internet_is_a_complete_waste_of_tim.php

In the countdown to the Corporate Image and Branding Conference, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1/ Marketing is everywhere!! Remember, just because you can, does not mean you should. http://www.bbc.co.uk/news/technology-15923438

2/ Top prediction for technology next year
http://www.gartner.com/it/page.jsp?id=1862714

3/ Collaboration is the new buzz word in social media, so here are some reasons why it is so hard
http://blogs.hbr.org/cs/2011/12/eight_dangers_of_collaboration.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date

4/Adaptive does very good mapping
http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map

5/ The New Co:sumer
http://www.fastcompany.com/1798568/cosumer-uprising-how-brands-need-to-prepare

In the countdown to the Corporate Image and Branding Conference, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1 / First an infographic on social and brands of course: “Socializing Your Brand”

http://www.mindjumpers.com/blog/2011/11/socializingbrand-infographic/

2 / Second, seeing something in plain sight of course: “Seeing What Doesn’t Seem to Be There”

http://www.ideachampions.com/weblogs/archives/2011/11/can_you_read_th.shtml

3 / Third, something I am absolutely convinced of: “The Great Data Boom is the Innovation Story of Our Time”

http://www.theatlantic.com/business/archive/2011/11/the-big-data-boom-is-the-innovation-story-of-our-time/248215/

4 / Fourth, some facts: “3 Facts That Will Shape the Future of Branding, Marketing and Social Media”

http://www.business2community.com/branding/3-facts-that-will-shape-the-future-of-branding-marketing-and-social-media-095659

5 / Finally, money and the future. No surprise, but interesting: “PayPal predicts the future of money: No wallets required in the UK by 2016″

http://thenextweb.com/uk/2011/11/24/paypal-predicts-the-future-of-money-no-wallets-required-in-the-uk-by-2016/

In the countdown to the Corporate Image and Branding Conference, here are Vivaldi Partners staffs’ don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1 / Lay’s Vending Machine Lets You Put In Potatoes And Get A Bag Of Chips

http://www.psfk.com/2011/11/lays-vending-machine-lets-you-put-in-potatoes-and-get-a-bag-of-chips.html

2 / The Impact of technology on Brand Marketing

http://www.brandingstrategyinsider.com/2011/11/the-impact-of-technology-on-brand-marketing.html

3 / ‘Digital waste’ pollutes the online world as brands fail to listen to what people want

http://www.tnsglobal.com/news/news-04A0B352BC1F43A49A27338D6BEDC006.aspx

4 / Why Brands need Friends – Not Fans – on Facebook

http://mashable.com/2011/11/18/facebook-brands-friends/

5 / Separate Social Media From Marketing

http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html

In the countdown to the Corporate Image and Branding Conference, here are Vivaldi Partners staffs’ don’t-miss articles on social business, branding and marketing from last week.

1 / For Brands On Facebook, Fan Quality Trumps Quantity

http://www.fastcompany.com/1794092/for-brands-on-facebook-fan-quality-trumps-quantity

2 / What If This Is No Accident? What If This Is The Future?

http://techcrunch.com/2011/11/12/what-if-this-is-the-future/

3 / Google+ Pages: connect with all the things you care about

http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html

4 / 10 Tips and Tricks for Better Google+ Brand Pages

http://mashable.com/2011/11/09/google-plus-brand-pages-tips/

5 / Deal with It! Discounts Drive Brand Love on Social Media

http://blog.nielsen.com/nielsenwire/global/deal-with-it-discounts-drive-brand-love-on-social-media/