8
Aug

What Brands Need to Know about Digital Strategy

 

Vivaldi Partners Group Founder and CEO Erich Joachimsthaler was interviewed the other day by DayBreak USA. In his conversation with the host, Jay Young, Erich talked about what brands and businesses need to know in order to connect with consumers in today’s digital world. The empowered consumers are Always-On with fickle preferences. Companies must meet this change by enabling their digital enterprises. Erich goes on to explain how companies can do that as well as mistakes to avoid. Read More »

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14
May

Why Would Apple Buy Beats? Our CEO Explains

Our CEO, Erich Joachimsthaler, is often interviewed by news outlets on a variety of topics regarding branding, innovation, and marketing in general. This past week, he has been interviewed on TV segments and quoted in articles talking about the news that Apple will be buying Beats. Read More »

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5
May

CEO Erich Joachimsthaler Interviewed on Bloomberg TV!

Vivaldi Partners Group Founder and CEO Erich Joachimsthaler discussed company leadership changes on Bloomberg Television’s “In The Loop.” Erich talked about the recent news of CEO changes at several companies and what that meant for those brands.

Read More »

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3
Sep

Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?

This past week, Vivaldi Partners Group CEO and Founder Erich Joachimsthaler contributed an article in Forbes. The piece, “Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?” explains the importance of looking at your end game before  deciding on a social monitoring system. Erich explains that it is contest, not conversation, that reveals opportunity.  Read More »

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8
Jul

Building brands in a multi-screen world

At Vivaldi, we have been discussing the Always-on consumer and what that means for marketers.  The Always-on consumer is someone who uses three connected devices (cellphones, tablets, laptops),  accesses the Internet at last three times a day, and goes online from at least 3 physical locations, at least one of which is on-the-go. In the course of our research on the Always-on consumer, we find interesting thoughts from others. In his blog, Joel Rubinson talks about how “In a multi screen world, marketers must relearn how brands are built.

Throw out the old rules of thumb from traditional marketing about share of spend vs. share of market. In a multi-screen world, where consumers can pull information at will and have self-directed media experiences, Marketers need a new plan to do the fundamental thing they are charged with…use media to create healthy, growing brands.

And researchers need a new picture of what a healthy brand looks like in a digital age. Read More »

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20
Jun

Instagram Video – What Brands Should Know

Today, Facebook announced a video function for Instagram, to compete with the increasingly popular Vine app for Twitter.

Our CEO and Founder, Erich Joachimsthaler,  was interviewed by multiple media sources for his thoughts on the topic:  Read More »

One Response to “Instagram Video – What Brands Should Know”

  1. Борис Дмитриевич Яровой

    Hello Erich. You know the statistics, business and California. Tell me why America does not need online technology accurately predict earthquakes? http://earthquakes-prediction.blogspot.ru/p/february-4-1975-in-chinese-province-of.html
    PS Y autor.

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28
May

Target’s future in the tech gadget and CE space

The other week, news broke that Target has formed a new partnership with WIRED magazine with WIRED’s editorial staff hand picking products to be endorsed on WIRED-branded end-caps in Target stores.

Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, wrote a bylined article for Retailing Today that is reprinted below.

Read More »

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10
Jan

Last Week’s Top 5 Articles You Don’t Want to Miss

With only 16 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC, here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

 

1 / Worst social media metrics:

http://socialmediatoday.com/fixcourse/424806/3-worst-social-media-metrics-and-what-you-should-measure-instead

2 / Insane customer expectations get even more insane:

http://www.kaushik.net/avinash/2015-digital-marketing-rule-book/

3 / Why people post on branded sites:

http://www.prdaily.com/Main/Articles/4410b7b6-3320-4eb9-9625-df25907f4277.aspx

4 / What comes after social media?

http://socialmediatoday.com/rohnjaymiller/423732/welcome-web-30-contextual-web

5 / On brands in 2012:

http://www.business2community.com/branding/top-ten-new-years-resolutions-for-brands-0114198

2 Responses to “Last Week’s Top 5 Articles You Don’t Want to Miss”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

  2. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



3
Jan

Last Week’s Top 5 Articles You Don’t Want To Miss + Best of 2012 Predictions

We’re back, with only 23 days until the Corporate Image and Branding Conference on January 26 & 27 in NYC. Here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week.

1/ A fairly comprehensive description of what Dell does in the Social space.

http://fastgush.com/marketing/how-dell-gets-its-social-media-strategy-right.html

2/ Top 10 articles in McKinsey Quarterly, always a useful read (Particularly No. 1 and No. 3)

http://www.mckinseyquarterly.com/newsletters/topten/2011_Q4.html

3/ A CMO Council survey on social

http://www.simplyzesty.com/social-media/68-of-brands-struggle-to-integrate-social-media-into-marketing-strategies/

4/ Insightful numbers on Asia

http://thenextweb.com/asia/2011/12/28/take-a-look-at-asia-900m-internet-users-and-2-7b-mobile-phones/

 

And this week, to welcome in the new year, here are some predictions that are worth a read:

5/ http://venturebeat.com/2011/12/28/cloud-trends-2012/

6/ http://mashable.com/2011/12/27/5-tech-trends-to-watch-in-2012/

7/ http://www.fastcompany.com/1802809/what-will-your-business-look-like-in-2012

8/ http://www.inc.com/john-brandon/top-5-tech-predictions-for-2025.html

One Response to “Last Week’s Top 5 Articles You Don’t Want To Miss + Best of 2012 Predictions”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



12
Dec

Last Week’s Top 5 Articles You Don’t Want To Miss

In the countdown to the Corporate Image and Branding Conference on January 26 & 27 in NYC…here are Erich Joachimsthaler’s don’t-miss articles on social business, branding and marketing from last week. Enjoy!

1/ An infographic of the top 50 most valuable brands and social media
http://thenextweb.com/socialmedia/2011/12/08/how-the-worlds-50-most-valuable-brands-are-faring-in-social-media-infographic/

2/ This might be a really fun game
http://www.fastcodesign.com/1665593/can-you-identify-these-brands-without-seeing-their-names-or-logos

3/ Twitter strategies – three success stories
http://on.wsj.com/vfBoqX

4/ The next frontier in innovation from McKinsey Global Institute http://shar.es/oFqKZ

5/ According to Pew’s latest study, the internet is a complete waste of time
http://www.readwriteweb.com/archives/apparently_the_internet_is_a_complete_waste_of_tim.php

One Response to “Last Week’s Top 5 Articles You Don’t Want To Miss”

  1. Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably wonu2019t have to describe everything to my pals. I can simply direct them here!

Leave a Reply



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