27
May

Building Brands in the Digital Age

On May 23rd, the Swiss Marketing Association hosted an interactive session for marketing and innovation executives that featured a presentation from Vivaldi Partners Group CEO, Erich Joachimsthaler. It was followed by a discussion with Erich and Martin Schlatter, former CMO of Wrigley’s, moderated by Vivaldi Partners Group Senior Partner Roland Bernhard. The event focused on successful marketing strategies in today’s era of digital transformation.

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5
May

CEO Erich Joachimsthaler Interviewed on Bloomberg TV!

Vivaldi Partners Group Founder and CEO Erich Joachimsthaler discussed company leadership changes on Bloomberg Television’s “In The Loop.” Erich talked about the recent news of CEO changes at several companies and what that meant for those brands.

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22
Jan

Social Currency in the Age of Digital Darwinism

Our CEO, Erich Joachimsthaler, has long talked about the changing marketing landscape of enabled consumers who now interact with brands. The new ways of communicating with brands through social and mobile technologies is now enabling consumers to connect. In this interview from last year’s Digital Darwinism Summit in Frankfurt on June 5, 2013, Erich speaks about this new Social Currency that brands must tap into.

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23
Oct

Maintaining Consumer Engagement

Vivaldi Partners Group CEO Erich Joachimsthaler keynoted at International Advertising Association (IAA) 75th Anniversary Leadership Forum. His speech on “Maintaining consumer engagement. It’s the brand stupid!” talked about how a traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Check out the entire keynote after the jump. Read More »

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23
Sep

Brand Strategy Debate at Dmexco

Last week, our CEO Erich Joachimsthaler participated in the Brand Strategy Debate at dmexco, titled “Meaningful Brands in a Real Time World.”

Panelists included Pete Blackshaw, Global Head of Digital Marketing & Social Media at Nestlé; Marc Bresseel, President Client & Services G14 at Mediabrands; Arndt Groth, CEO at PubliGroupe; Nick Lawson, CEO at MediaCom EMEA.

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3
Sep

Is Your Company Listening to Social Media Chatter For All the Wrong Reasons?

This past week, Vivaldi Partners Group CEO and Founder Erich Joachimsthaler contributed an article in Forbes. The piece, “Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?” explains the importance of looking at your end game before  deciding on a social monitoring system. Erich explains that it is contest, not conversation, that reveals opportunity.  Read More »

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15
Jul

Competing Against China

Our CEO and Founder Erich Joachimsthaler spoke  to the Philippine Marketing Association’s “Roar of the Tiger” conference on competing against the economic giant that is China. His speech, “Facing the Dragon: Competing against China.” Read More »

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20
Jun

Instagram Video – What Brands Should Know

Today, Facebook announced a video function for Instagram, to compete with the increasingly popular Vine app for Twitter.

Our CEO and Founder, Erich Joachimsthaler,  was interviewed by multiple media sources for his thoughts on the topic:  Read More »

One Response to “Instagram Video – What Brands Should Know”

  1. Борис Дмитриевич Яровой

    Hello Erich. You know the statistics, business and California. Tell me why America does not need online technology accurately predict earthquakes? http://earthquakes-prediction.blogspot.ru/p/february-4-1975-in-chinese-province-of.html
    PS Y autor.

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6
Jun

“Love is Not Enough!” TEDx Talk by VPG CEO

Recently, our CEO and founder Erich Joachimsthaler was invited to speak at the TEDx conference in London.

The theme of this year’s TEDxLBS  was #Intersections, exploring recipes for success in an increasingly intersected world.

Joachimsthaler’s session entitled, “Love is Not Enough! How to build brands and connect with consumers through Social Currency,” featured case studies and best practices for successfully leveraging social currency to build valuable brands. Vivaldi Partners Group had pioneered the concept of Social Currency, defining as the degree to which customers share a brand or information about a brand with others. Read More »

One Response to ““Love is Not Enough!” TEDx Talk by VPG CEO”

  1. Ket Tayavong

    socail currency lmpact study

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24
Apr

Finding Your Customer’s Problem and Orchestrating the Buying Process

Is branding less important in b2b so that b2b marketing budgets are smaller? This was one of the topics discussed at the latest ISBM meeting that Vivaldi Partners attended along with a number of ideas for b2b marketers. ISBM  (http://isbm.smeal.psu.edu/) is a great network of business-to-business marketers, a discipline that is near and dear to our heart at Vivaldi Partners. We argue that b2b selling relationships are based on trust, and that a solid reputation can be short-cut in what is a long and complex selling process – which makes brand central to the value proposition in b2b. B2b brands also often have very complex, multiple targets that require a sophisticated messaging architecture, nuanced by target audience but building up to a common theme – so we would argue that b2b branding often involves more complexity that consumer branding.

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