Vivaldi Partners Group Founder and CEO Erich Joachimsthaler was interviewed the other day by DayBreak USA. In his conversation with the host, Jay Young, Erich talked about what brands and businesses need to know in order to connect with consumers in today’s digital world. The empowered consumers are Always-On with fickle preferences. Companies must meet this change by enabling their digital enterprises. Erich goes on to explain how companies can do that as well as mistakes to avoid. Read More »
On May 23rd, the Swiss Marketing Association hosted an interactive session for marketing and innovation executives that featured a presentation from Vivaldi Partners Group CEO, Erich Joachimsthaler. It was followed by a discussion with Erich and Martin Schlatter, former CMO of Wrigley’s, moderated by Vivaldi Partners Group Senior Partner Roland Bernhard. The event focused on successful marketing strategies in today’s era of digital transformation.
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Our CEO, Erich Joachimsthaler, is often interviewed by news outlets on a variety of topics regarding branding, innovation, and marketing in general. This past week, he has been interviewed on TV segments and quoted in articles talking about the news that Apple will be buying Beats. Read More »
Vivaldi Partners Group Founder and CEO Erich Joachimsthaler discussed company leadership changes on Bloomberg Television’s “In The Loop.” Erich talked about the recent news of CEO changes at several companies and what that meant for those brands.
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Our CEO, Erich Joachimsthaler, has long talked about the changing marketing landscape of enabled consumers who now interact with brands. The new ways of communicating with brands through social and mobile technologies is now enabling consumers to connect. In this interview from last year’s Digital Darwinism Summit in Frankfurt on June 5, 2013, Erich speaks about this new Social Currency that brands must tap into.
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Vivaldi Partners Group CEO Erich Joachimsthaler keynoted at International Advertising Association (IAA) 75th Anniversary Leadership Forum. His speech on “Maintaining consumer engagement. It’s the brand stupid!” talked about how a traditional approach to communications with consumers is no longer enough with the increasing role of digital and social channels. Check out the entire keynote after the jump. Read More »
Last week, our CEO Erich Joachimsthaler participated in the Brand Strategy Debate at dmexco, titled “Meaningful Brands in a Real Time World.”
Panelists included Pete Blackshaw, Global Head of Digital Marketing & Social Media at Nestlé; Marc Bresseel, President Client & Services G14 at Mediabrands; Arndt Groth, CEO at PubliGroupe; Nick Lawson, CEO at MediaCom EMEA.
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This past week, Vivaldi Partners Group CEO and Founder Erich Joachimsthaler contributed an article in Forbes. The piece, “Is Your Company Listening To Social-Media Chatter For All The Wrong Reasons?” explains the importance of looking at your end game before deciding on a social monitoring system. Erich explains that it is contest, not conversation, that reveals opportunity. Read More »
Our CEO and Founder Erich Joachimsthaler spoke to the Philippine Marketing Association’s “Roar of the Tiger” conference on competing against the economic giant that is China. His speech, “Facing the Dragon: Competing against China.” Read More »
Today, Facebook announced a video function for Instagram, to compete with the increasingly popular Vine app for Twitter.
Our CEO and Founder, Erich Joachimsthaler, was interviewed by multiple media sources for his thoughts on the topic: Read More »