The other week, Hartmut Heinrich, Partner at Vivaldi Partners Group, and Mr. Stefan Richter, Founder and CTO of freiheit.com, presented an in-depth webinar on “Brick and Mortar in Ruins? Rebuilding Fashion in the Digital Age,” exploring the challenges and rich opportunities of the digital revolution in the retail industry.
The digital revolution is causing major shifts in the fashion industry that will inevitably affect the fashion and retail business. Established retail brands are in peril as new players are emerging out of the blue – some of whom have already displaced previously successful companies. The race is on!
Is branding less important in b2b so that b2b marketing budgets are smaller? This was one of the topics discussed at the latest ISBM meeting that Vivaldi Partners attended along with a number of ideas for b2b marketers. ISBM (http://isbm.smeal.psu.edu/) is a great network of business-to-business marketers, a discipline that is near and dear to our heart at Vivaldi Partners. We argue that b2b selling relationships are based on trust, and that a solid reputation can be short-cut in what is a long and complex selling process – which makes brand central to the value proposition in b2b. B2b brands also often have very complex, multiple targets that require a sophisticated messaging architecture, nuanced by target audience but building up to a common theme – so we would argue that b2b branding often involves more complexity that consumer branding.
As a global firm, we like to celebrate the traditions of our local offices. So on April 15th, the Vivaldi Partners Zurich Office invited several Swiss marketing, branding and media executives for a casual get-together in the Office premises to celebrate the local “Sechseläuten” festivities. Read More »
Our Advisory Board member Paddy Miller wrote a new book, “Innovation as Usual,” that’s been getting a lot of buzz. With his co-author, Thomas Wedell-Wedellsborg, they talk about how to build innovation into your organization’s DNA, instead of as a side project.
Based in New York, Advertising Week is a well-established highlight for marketers from around the world since 2003. This year, Advertising Week finally extended overseas to London for the first time with Advertising Week Europe. Read More »
This week, we released “Brands & Social Networks: New Findings on how consumers connect with brands.” The report, in conjunction with our research partner Ipsos, looks at why consumers follow brands on social networks, why they stop connecting with brands, and what brands can do better.We found that consumers often connect with brands on social networks for personal, not social, motivations. Contrary to the prevailing thinking, far fewer consumers state that the reason for connecting with brands is to engage or to connect with others who like the brand. Read More »
Last week, we were proud to host a guest presentation by Joeri Van den Bergh, author of the Berry-AMA winning book on marketing to millennials, “How Cool Brands Stay Hot.”
This year, the Super Bowl may have been one of the most social yet. Before the big game last week, the Wall Street Journal Radio’s “The Daily Wrap” interviewed our CEO and Founder Erich Joachimsthaler. Erich talked about the use of social media in this year’s Super Bowl ads and what it means for brands and businesses.
Last week, our London office hosted a webinar on How to Win in the Digital Revolution of 2013: Revealing successful digital strategies through Social Currency.
Digital transformation has led to rapid change across all industries. Categories that have been affected early on, such as media, prove that you can successfully respond to this change and seize the opportunity to sustainably strengthen your market position.
At Vivaldi Partners Group, we coined the term ‘Social Currency’ in 2009 to illustrate the challenges and opportunities for management, marketing and sales. Most recently, we evaluated 102 brands from 19 industries across the U.S., the UK and Germany in our 2012 Social Currency study (www.vivaldipartners.com/sc2012). Read More »
April 12th, 2013 at 6:44 pm
very cool conference