Hey CEOs and CMOs, want a strong brand? Then get a pay cut!

The conventional wisdom is that brands matter, and plenty of studies have explored this theme over the years. This month a new study of 2,717 U.S. senior executives demonstrates that CEO pay drops by 12% when brand equity increases! For non-CEO executives such as CMOs, the drop in pay is more encouraging, a mere 2%.[i]

You could say that increasing brand equity saved companies $1.3 million in CEO pay, and $90,000 in CMO pay on the average!

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The Week’s Top 10 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

We thought we’d seen it all —  but nothing is what it seems. Amazon is no longer an online bookstore, but the largest retailer by market cap, thereby dethroning Walmart (gasp!).  Starbucks is diversifying its business portfolio to get into publishing. Maybe the Gray Lady likes triple, venti, soy, no foam lattes (?!?!). And mobile-shopping apps are so popular – you could say addicting – that a five hundred year old parcel company is buying one: Royal Mail meet Mallzee. Change is a comin’ … and it feels good!

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The Week’s Top 15 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

We’re headed towards a world of connectivity — with devices in sync with each other, less brick and less mortar, and more reason for your cell phone bill to rise. Just look at the week’s news: Bank of America has 17.6 million customers on its mobile platform with a staggering 200,000 checks deposited through the app; Wi-Fi is upgrading with the ability to be aware of everything in close proximity (… more notifications, anyone?); and the battle between cell phone carriers creates a spectacle, which given the high stakes is understandable.

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The Week’s Top 15 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

This week, we learned that computers have bad days too. However, it seems like robots equipped with artificial intelligence are steadily marching their way into every aspect of our lives, to the chagrin of industries that aren’t willing to keep up with the times. This week brings more reports of how the music industry has been reluctant to embrace change, while financial institutions who could put up similar fights against new and game-changing ideas, are jumping right into the next big thing… say hello to Bitcoin’s new step-brother: Citicoin (still in testing).

Continue reading The Week’s Top 15 Articles in Business & Brands

The Week’s Top 15 Articles in Business & Brands

Each week, the Vivaldi team curates top stories from around the web, looking for the biggest headlines in business, and the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down in the world of marketing.

This week was a series of highs and lows. Take your pick and decide for yourself: the 26 million people who showed their support via Facebook on the U.S. federal ruling legalizing marriage equality, Microsoft Lab’s innovation that lets you color the town, the latest news from Donald Trump and the heartbreaking announcement that the delight of bubble wrap will be soon be a thing of the past.

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