Today, there are no ‘lifestyle brands’, only brands that successfully understand their customer’s ‘lifestyle’ and find ways to connect with them on their terms in order to provide value beyond the brands’ products and services. Consumers want what they want when they want it. They expect more, they are impatient and they value brands that take the time to understand and support their lives and beliefs.
Happy Friday! As summer keeps heating up, we’re reminded of the season’s natural lean towards the massive: big-budget blockbusters, huge outdoor festivals, and of course last weekend’s booming pyrotechnics. Not to mention the inevitable overindulgence that accompanies such celebration — hopefully you’ve fully recovered and aren’t (literally) too big for your britches. Oddly enough, it looks like we’re not the only ones being seasonally size-conscious:responsible growth is even at the heart of this love story from one restaurant looking to make a comeback against the typical fast-food reputation. This week has left us wondering: when does big become bad?
It’s a topsy-turvy world out there. An island nation rarely on the international football stage can suddenly beat out its veteran opponent in true underdog glory. Then overnight, an entire country can decide to up and leave its continental union, defying pundits’ predictions all over the globe. And McDonald’s can now serve breakfast at any hour of the day. Jokes aside, only time will tellwhat table-turning like Brexit’s will hold for the future of business and brands, but one thing is for sure: those that keep on adapting will be the ones that keep on succeeding. This week was full of stories confirming that very notion, so we’ve got plenty to cover. Let’s dig in!
Happy Friday! As this weekend marks the final days of spring, we certainly couldn’t be more excited for summer’s official kick-off. That said, the coming solstice has us wondering again whether there really is a season to everything, especially when it comes to the growth and decay of businesses and brands alike. And if this week was any indication, there’s still plenty of room for debate as to who’s in bloom and who’s in doom…
Here’s a modern chicken-and-egg quandary for you: with all the daily breakthroughs in science and technology, are we the ones driving that innovation or merely adapting to it? No matter which way you slice it, there’s certainly no stopping the relentless change in our modern world – but here at Vivaldi, we’re always excited about what that holds in store for businesses and brands of all kinds. This week alone was rife with evidence of that evolution across all industries, so there’s plenty to cover – let’s dig in!
Continue reading Paring Down to Beef Up, Strategy from a Selfie, and More News this Week in Business and Brands
What motivates kids and adults from different cultures to play and build?
We’re constantly inspired by LEGO Group, from their love of play to their growing ventures into movies and gaming, so it’s no surprise we’re thrilled to share our work with LEGO Group and the impact it’s had over the years.
Building Blocks of Success
The world-famous toymaker, the LEGO Group, called upon Vivaldi Group to help solidify its brand strategy in 2012. The company had rebounded after troubled times at the beginning of the century, and the brand was on an upswing, with innovative new products like the Bionicle line, collaborations such as with Star Wars, and fan initiatives that were helping the company focus its product development initiatives.