The Week in Business & Brands: May 16 – 22

This week, like every week, the world continues to spin. But while some things stay the same, others seem to speed ahead. We’ve heard before that machines would soon replace us, but Martin Ford argues that we’re on the cusp of the Rise of Robots and that they’re coming after our jobs. So we wonder: can we adapt and evolve to stay ahead of the technology that we’re inventing?

Continue reading The Week in Business & Brands: May 16 – 22

The Week in Business and Brands: May 9 – 15

Each week, the Vivaldi team curates top stories around the web, from the biggest headlines in business to the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down the week of May 9…

This week’s news brought to the fore big questions about how businesses and brands will operate in the future. Of course, we’re eagerly looking forward to the upcoming Mad Men series finale just like the rest of you, but make no mistake: the old branding playbook is showcased for nostalgia and TV ratings sake. The new era of marketing is actively being redefined to leave advertising behind and focus on creating meaningful value for consumers. Continue reading The Week in Business and Brands: May 9 – 15

The Week in Business and Brands: May 2 – May 8

Each week, the Vivaldi team curates top stories around the web, from the biggest headlines in business to the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down the week of May 2…

This week the news was all about brands trying things out, testing the waters of consumer demand and finding out how they fared. The results were mixed. Macdonald’s called in from the 80s and launched the novel concept of offering delivery, while serving up a recycled Hamburglar ad… boos ensued from the peanut gallery press. BudLight decided to shake things up but then crossed the line to make a rookie mistake and riled up social media. Meanwhile, Corona was busy appropriating one nation’s holiday with the result of boosting sales. Continue reading The Week in Business and Brands: May 2 – May 8

The Week in Business and Brands: April 25 – May 1

Each week, the Vivaldi team curates top stories around the web, from the biggest headlines in business to the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down the week of April 25…

The world was busy this week with news of a different magnitude than our usual lot of articles on business and brands and the mood at the office was dampened by a lot of sadness. In these times of despair, it was encouraging to know that our access to information is transforming our responses, from the candy crush of data saving lives to live streaming providing a new narrative Continue reading The Week in Business and Brands: April 25 – May 1

The Week in Business and Brands: April 18 – April 24

Each week, the Vivaldi team curates top stories around the web, from the biggest headlines in business to the most insightful opinions about brands. In our weekly roundup, you’ll find everything you need to keep up with what’s going down the week of April 18…

Of the articles that came through our inbox this week, one stood out in particular and for good reason: it’s not everyday that our CEO’s thinking is called the “single most important piece of brand theory of the past quarter century”! Indeed, an interesting Marketing Week article discussed the tectonic shift away from portfolios of independent brands and towards a more traditional corporate brand focus and celebrated the Brand Relationship Spectrum introduced by Erich Joachimsthaler and Prof. David Aaker in 2000. With one of the world’s most iconic brands following the trend, we’re eager to observe Western European consumers’ reactions in the next few weeks. Continue reading The Week in Business and Brands: April 18 – April 24

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