The Vivaldi office has been abuzz with lots of interesting reads this week. Keep scrolling for the best articles, blogs and presentations to come across our inboxes over the past few days.
An intimate understanding of human behavior powers all the innovation and growth strategy work we do. So given our obsession with creating value in the context of people’s daily lives, a few blogs hit it home for us this week including: a quick refresher on the jobs-to-be-done approach; an argument for why segmenting moments creates more actionable outcomes than segmenting consumers; and a fascinating take on how closed-loop growth systems unlock and capture value for their customers.
Speaking of radical industry reinvention, we were captivated by the story behind the original video game cartridge – “a small, durable plastic box that imparts the most immediately user-friendly software experience” – which paved the way for a billion dollar business and the birth of a new creative medium. Seems like it pays to link your products to a category name that sticks: have you ever heard of the Snurfer, the Charga-plate or Utility Computing? Neither had we and yet we use these all the time! At the end of the day, it’s all about understanding your customers’ context to ensure relevancy, whether you’re naming, branding or innovating. Perhaps surprisingly, even the future of the luxury shopping experience is at play.
To gain fresh insight into consumers, review Salesforce’s 2015 State of Marketing report and then check out one smart teenager’s insightful views on social media. Or read up on the inevitability of mobile-only customer experiences to get up to speed on how mobile is becoming the “first screen”.
All in all, this week has given us some great food for thought as we prepare to host the Digital Darwinism Summit in Frankfurt on February 4th. We’ll be sure to share what top executives from Tesla, Google, BMW, Philips and other innovative companies have to say about how to adapt quickly to changing consumer behaviors.
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