In our business, those who can seemingly see the future are the ones who have the most success: if you can tell where the trends are heading, then you can prepare accordingly and be there first to capitalize on the changing tide. But perhaps even more powerful than anticipating change is actually being the one creating it – and this week gave us a lot of insight into those movers and shakers who are gearing up to make more impact across the globe.
This year, we were thrilled that long time Vivaldi client NEJM Group, the organization behind the New England Journal of Medicine, launched NEJM Knowledge+ Family Medicine Board Review, the latest addition to its growing portfolio of educational products. We’re pleased to offer a glimpse into the innovation work we have done for them and how it keeps doctors’ minds as sharp as their scalpels.
Meet our new Senior Partner in Germany, Björn Sander. With twenty years of strategic consulting and brand management experience, Björn shares his thoughts on the true meaning of customer-orientation, why so many organizations struggle to get it right, and lessons to be learned from stand-out brands.
At Vivaldi Partners Group, travel and hospitality are close to our hearts and a big part of our everyday lives – not just because we are constantly on the road to see our clients (or because we happen to all be travel aficionados), but because we have been doing exciting work for great hospitality brands over the past years. Needless to say, we were happy to accept an invitation to this year’s HX: The Hotel Experience. The show, which is the longest running and most comprehensive trade show for hospitality, is taking place in New York City this week and has drawn over 600 exhibitors and decision-makers from all parts of the industry.
Every Friday, the Vivaldi team brings you the week’s biggest headlines in business and most insightful opinions about brands. Love to be in the know about the latest and greatest in marketing? Sign up to have our roundup delivered to your inbox every week.
Evolution can be a marvelous thing. It brought amphibians out of the ocean and onto land, and apes down from the trees and into Starbucks. As today’s coffee-sippers continue to evolve their behavior faster than ever, companies look to technology and innovations to get a (bionic) leg up. But here’s the catch: these technologies are now even outpacing the creators they were meant to serve, making for a spiraling feedback loop of competitive speed and relevancy. Who’s feeling the effects most this week?