If you were a Social Bumblebee, what would you drink? The Social Bumblebee is the type of consumer that enjoys a trendy cocktail, something totally unique that can be Instagram-ed and shared with friends. We decided that a grapefruit margarita with a touch of honey would be the drink of choice for him. And what about an Ad blocker who isn’t swayed by trends or ads, but knows what she likes? She’s not what you would consider an extrovert per se, but she’s definitely always up for some fun and has a mischievous side that always seems to peep through. Well, a brandy on the rocks with a party umbrella for that bit of whimsy seemed to be right up her alley.
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In our report on the Always-On Consumer 2014, we found that 48% of the U.S. adult population can be considered as “Always-On.” Out of that 48%, we identified five distinct types of Always-On Consumers that differ in the ways they use digital technologies:
- Social Bumblebees, which make up 22% of the Always-On consumer group
- Mindful Explorers at 27%
- Deal Hunters at 13%
- Focused Problem Solvers at 18%
- Ad Blockers at 20%
To celebrate the release of the report, we will be hosting an event in our New York headquarters to talk about the findings. At the event, we will invite participants to find out what kind of Always-On Consumer they themselves are, as well as to explore the different behaviors that make up this all-important consumer group. Read More »
Last week, on February 11th, Vivaldi Partners Group hosted our annual Digital Darwinism Summit (DDS). Together with our partners Leaders We Love, SAP and Harvard Business Review, we hosted 300 marketing executives at the glamorous “Palmengarten” in Frankfurt. The Digital Darwinism Summit kicked off the Marketing & Innovation Forum Europe. Combined, it is one of the most exclusive gatherings of marketing experts and business leaders in Central Europe. Read More »
What marketer wouldn’t love to know what his or her future consumer would look like? Vivaldi tackled this issue and came up with the “Always-On Consumer 2014” Report. In the report, released today, we detail the results of a new survey of digitally savvy consumers and explores the implications of the emergence of this type of consumers on building strong brands and businesses.
These intensely digital consumers, or we call them “Always-On Consumers,” are defined as those who own and personally use at least three connected devices, go online from a minimum of three different physical locations and multiple times a day. The study queried over 500 such U.S. consumers to discover some surprising findings. Read More »
We have been lucky to have a long relationship with Harvard Business Review over the years. Our founder and CEO, Erich Joachimsthaler, has taught at Harvard Business School and his most recent book, “Hidden in Plain Sight,” was published by Harvard Business Review Press. We hvae had past joint events in cooperation with Harvard Business Review, such as the November event in Zurich and hosting hosted HBR author Thomas Wedell-Wedellsborg in our New York offices earlier last year.
Continuing that tradition, we are excited to partner with Harvard Business Review for the Vivaldi Digital Darwinism Summit (vpg-dds.com) in Frankfurt on February 11th. Read More »
At Vivaldi Partners Group, we also spend a lot of time working on our points of view and thought leadership. In the past, we’ve pioneered the term of Social Currency and explored the topics of consumer behavior, the effect of technology, and other marketing topics.
Over the past few months in the Fall of 2013 and Winter 2014, we spoke with CMOs across three continents and asked them about the changing nature of their roles. We are compiling their insights into a research report we will release in the upcoming weeks. We’ve also been able to use their thoughts to drive the agenda of the Vivaldi Digital Darwinism Summit (vpg-dds.com) in February and, of course, our client work. Read More »
Our CEO, Erich Joachimsthaler, has long talked about the changing marketing landscape of enabled consumers who now interact with brands. The new ways of communicating with brands through social and mobile technologies is now enabling consumers to connect. In this interview from last year’s Digital Darwinism Summit in Frankfurt on June 5, 2013, Erich speaks about this new Social Currency that brands must tap into.
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At the Vivaldi Digital Darwinsim Summit (vpg-dds.com), Dominik Dommick, Managing Director of PAYBACK – a multichannel marketing platform - will be speaking on “When Big Data becomes smart data.” We are delighted that Dommick can join us. A highly-regarded marketer and executive, Dommick drives multichannel marketing, digitalization and global communication at PAYBACK. Previous to joining PAYBACK, he established Paypal as the most secure online payment channel in the German-speaking region and also worked at Beiersdorf AG for the International Marketing of the Nivea brand.
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Here at Vivaldi, we are gearing up for our Digital Darwinism Summit that is taking place on February 11th. In addition to the great set of speakers and content we have scheduled for the morning summit, it also kicks off the Marketing and Innovation Forum Europe (http://www.mifeurope.com/). The Marketing and Innovation Forum Europe is one of the premier conferences on marketing and innovation. Every year, top executives use the forum as a source of inspiration in marketing, sales and innovation. Any marketing executive who is interested in finding out what the future of marketing and innovation is often found at the MIF conference.
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On November 20th, Vivaldi Partners Group’s Zurich Office and Harvard Business Review jointly hosted an event on “Your Next Career Move: Making an Impact in The First 90 Days.” Guest speaker and best-selling author Prof. Michael D. Watkins presented highlights from his newly updated best-selling book, “The First 90 days: Proven Strategies for Getting Up to Speed Faster and Smarter.” Roland Bernhard, Senior Partner at Vivaldi, moderated the Q & A session with Prof. Watkins, leveraging insights from Vivaldi’s own CMO study.
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