Last week, 88 pianos appeared  in parks and public spaces throughout New York City’s five boroughs. Everyone was invited to play through the Sing for Hope Pianos project. Vivaldi Partners Group’s design and digital arm – Vivaldi Fifth Season – was tapped by the Sing for Hope organization to create an ad campaign. The advertisements can now be seen on phone booths and bus shelters across New York, on media spaces that were donated by the Pvblic Foundation.

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Recently, our CEO and founder Erich Joachimsthaler was invited to speak at the TEDx conference in London.

The theme of this year’s TEDxLBS  was #Intersections, exploring recipes for success in an increasingly intersected world.

Joachimsthaler’s session entitled, “Love is Not Enough! How to build brands and connect with consumers through Social Currency,” featured case studies and best practices for successfully leveraging social currency to build valuable brands. Vivaldi Partners Group had pioneered the concept of Social Currency, defining as the degree to which customers share a brand or information about a brand with others. Read More »

On June 5th, Vivaldi Partners Group hosted a “Digital Darwinism” Summit that kicked off the Manager Meeting Europe conference. The Vivaldi Digital Summit brought together top C-level executives to explore how brands can survive in today’s digital world.

Presentations, recaps, and videos are available here, and we will continue to update with new material. Read More »

The other week, news broke that Target has formed a new partnership with WIRED magazine with WIRED’s editorial staff hand picking products to be endorsed on WIRED-branded end-caps in Target stores.

Agathe Blanchon-Ehrsam, Executive Director of Vivaldi Fifth Season, wrote a bylined article for Retailing Today that is reprinted below.

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The other week, Hartmut Heinrich, Partner at Vivaldi Partners Group, and Mr. Stefan Richter, Founder and CTO of freiheit.com, presented an in-depth webinar on “Brick and Mortar in Ruins? Rebuilding Fashion in the Digital Age,” exploring the challenges and rich opportunities of the digital revolution in the retail industry.

The digital revolution is causing major shifts in the fashion industry that will inevitably affect the fashion and retail business. Established retail brands are in peril as new players are emerging out of the blue – some of whom have already displaced previously successful companies. The race is on!

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Is branding less important in b2b so that b2b marketing budgets are smaller? This was one of the topics discussed at the latest ISBM meeting that Vivaldi Partners attended along with a number of ideas for b2b marketers. ISBM  (http://isbm.smeal.psu.edu/) is a great network of business-to-business marketers, a discipline that is near and dear to our heart at Vivaldi Partners. We argue that b2b selling relationships are based on trust, and that a solid reputation can be short-cut in what is a long and complex selling process – which makes brand central to the value proposition in b2b. B2b brands also often have very complex, multiple targets that require a sophisticated messaging architecture, nuanced by target audience but building up to a common theme – so we would argue that b2b branding often involves more complexity that consumer branding.

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As a global firm, we like to celebrate the traditions of our local offices. So on April 15th, the Vivaldi Partners Zurich Office invited several Swiss marketing, branding and media executives for a casual get-together in the Office premises to celebrate the local “Sechseläuten” festivities. Read More »

Our Advisory Board member Paddy Miller wrote a new book, “Innovation as Usual,” that’s been getting a lot of buzz. With his co-author, Thomas Wedell-Wedellsborg, they talk about how to build innovation into your organization’s DNA, instead of as a side project.

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Based in New York, Advertising Week is a well-established highlight for marketers from around the world since 2003. This year, Advertising Week finally extended overseas to London for the first time with Advertising Week Europe. Read More »