Our Advisory Board

Our leaders work with clients and manage teams consisting of consultants, researchers, graphic and environmental designers, innovation specialists, advertising professionals, business analysts, information architects, product designers, anthropologists, academics, educators, and psychologists who thrive on creative problem solving.

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Kevin Lane Keller, Ph.D.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics. Prof. Keller was also recently named one of the World’s Best B-School Professors by Poets & Quants. Prof. Keller is also the MSI Executive Director for 2013-15. As Executive Director, he oversees the quality and content of MSI-sponsored research, and facilitates the matching of research interests between MSI’s corporate members and academics.

Previously, Prof. Keller was on the faculty at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.

Prof. Keller's general area of expertise lies in marketing strategy and planning, and branding. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals -- the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over ninety published papers, his research has been widely cited and has received numerous awards.

Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, Procter & Gamble, Samsung, and Starbucks. A popular and highly sought-after speaker, he has made speeches and conducted marketing seminars to top executives in a variety of forums. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 14th edition.

Prof. Keller has a bachelor’s degree from Cornell University, an MBA from Carnegie-Mellon University, and a Ph.D. from Duke University.

David Collis, Ph.D.

Dr. David Collis is the MBA Class of 1958 Senior Lecturer at the Harvard Business School. His research focuses on corporate strategy, industry analysis, and global competition. He is the author of over twenty articles and book chapters, more than fifty Harvard Business School cases that have sold over 400,000 copies, and the books "Corporate Strategy" and "Corporate Headquarters".

Previously he was a professor at the Yale School of Management for five years. Prior to that, he was at the Harvard Business School where he jointly developed an MBA course on corporate strategy and, in 1996, was rated the top teacher among all strategy faculty. He is a strategic consultant to top management of major U.S. and U.K. corporations including Merck, Fidelity Investments, and Fortis Inc., and a frequent speaker and consultant on higher education. He participates in and chairs executive education programs at the Harvard Business School and on in-house management education programs for multinational companies. He serves on the Advisory Boards of WebCT, MLX.com and previously Ocean Spray. He holds a Ph.D. and an MBA from Harvard University, and an MA from Cambridge University.

Barry Nalebuff, Ph.D.

Barry Nalebuff currently serves as the Milton Steinbach Professor at Yale School of Management, where he teaches competitive (and cooperative) strategy. Nalebuff has written on a wide variety of subjects ranging from strategy to pricing, bidding to bargaining, and innovation to incentives. He is an expert on game theory and has written extensively on its application for managers. Professor Nalebuff's work on strategy focuses on the fundamental duality in business - the conflict between cooperating to create a pie and competing to divide it up. The result is his book on business strategy, Co-opetition.

His most recent book, Why Not?, focuses on providing a framework for problem solving and ingenuity. Professor Nalebuff frequently writes op-ed articles for the country's major newspapers on subjects as diverse as credit cards, the term structure of debt, political strategy, innovation, and complementors. His work on product bundling was featured in the European Union's investigation of the proposed GE-Honeywell merger.

In addition to his academic roles, Nalebuff is a sought-after consultant and speaker. Companies that have benefited from his guidance include Columbia Forest Products, Eli Lilly, US Borax, Johnson and Johnson and General Electric. Nalebuff also serves on the boards of Bear Stearns Financial Products, Honest Tea, Trader Classified Media and Plats du Chef.

A Rhodes Scholar, Nalebuff holds both Doctorate and Masters degrees from Oxford University, and a Bachelor's degree in Economics from M.I.T. Nalebuff was awarded the Alfred P. Sloan Fellowship, the Bicentennial Preceptorship at Princeton University, and a Junior Fellowship of the Society of Fellows at Harvard University.

Anthony Freeling, Ph.D.

Anthony is a Director of Ashridge Strategic Management Centre. He was previously a Director (Senior Partner) at McKinsey & Company in the U.K, where he worked for 18 years. He was the leader of McKinsey's Marketing and Sales Practice across Europe. He is an experienced consultant, counselor of CEO's and Marketing Directors and facilitator of Board-level decision-making, having led McKinsey teams across multiple industries and engagement types, with a special focus on marketing and sales topics. In addition to conducting research into marketing and sales change programmes, he is currently working with several clients on these topics. He is currently working with leading marketing services companies to help their businesses become more client centric. He has recently become a trustee of UnLtd, a new UK charity with a $100m endowment focused on social entrepreneurs. He is on the editorial board of Market Leader, the journal of the Marketing Society.

Anthony was the leading expert in McKinsey on transformational change in marketing and sales. Within marketing and sales, his particular interests are: Marketing Transformation and Capability Building; International marketing; Branding; Marketing spend Effectiveness; Marketing strategy; Go-to-market strategy and execution in B2B organizations; and the application of market research to business. He has spoken and published extensively on these topics.

His academic record includes Open Scholarship to St John's, Cambridge, Double First Class degree, Masters and PhD in Management Studies from Cambridge University, England, with several academic publications.

David A. Aaker, Ph.D.

The new imperative in business today is the Brand Leadership Model. Rather than tactical and reactionary, brand leadership requires strategy and a deep vision.

David is a Professor Emeritus at the Haas School of Business, University of California of Berkeley. David is the recognized authority of brand equity and brand strategy and was the 1996 recipient of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. Among his ten best-selling books are: Building Strong Brands (1996) and Managing Brand Equity (1991).

Paddy Miller, Ph.D.

Paddy Miller is a Professor of Organizational Behavior at IESE in Barcelona, Spain. In the year 2000, Paddy was also a visiting scholar at the Harvard Business School. Paddy's expertise lies in leadership and change management. Recently he has focused on specific issues of leading change in multinational organizations during transition to globalization. Last year he was awarded by the American Academy of Management for his work in the field of globally distributed teams.

Marco Taborelli

Marco Taborelli studied business economics at the University of Zurich and began his career at Unilever. During his ten years at Unilever, Marco held various local and international positions in marketing. The following ten years he worked for Mars Incorporated as General Manager for the German, Austrian and Swiss markets. In addition to his position as General Manager, Taborelli served as head of Mars’ North Europe division and member of its European Board.

From 2003-2006, Marco held the position of Global Head of Marketing at Credit Suisse, and was a member of the company’s extended Executive Board.

Since 2007, Marco has independently covered various mandates as board member or president of the Switzerland Board. He is currently a private lecturer for the EMBA program at HWZ (Hochschule für Wirtschaft Zurich), and member of the Swiss Marketing Association’s Foundation Board.

In his professional accomplishments, Taborelli has personally managed more than 100 brands in the FMCG and financial business world. With more than 25 years of international experience, he is an ideal sparring partner for owners and CEOs.

Anders Indset

Anders Indset is a serial-entrepreneur, management-thinker and sought-after speaker in the fields of leadership, branding and innovation. Indset offers companies a new mindset for creative solutions, change and sustainable growth on the basis of a "new culture of leadership". Indset talks about trends of tomorrow and how leaders can handle the current speed of change and how the post information-/knowledge society – the era of the “mensch” - will affect the business world and brands in the future in his speeches and in daily work with global leaders

In 2004, Indset founded the creative agency evoworkx media in Bad Neustadt, together along with his partner. Clients have included DAX-Companies such as LINDE Group and Deutsche Post DHL, and numerous other companies. Over the years Indset has initiated several start-ups for cloud-based software tools, eCommerce applications, and an online printhouse, including DRUCKHELDEN.DE which he co-founded and built before selling in 2010.

Indset is also founding partner of "leaders we love," a company based in Frankfurt that specializes in premium C-Level executive education. Leaders we love hosts and runs the Marketing & Innovation Forum Europe and the Manager Meeting Europe and the Manager Meeting Europe, where top-managers are brought together to discuss current changes and get inspiration from leading global experts, leaders and visionaries around the world.

Joel Rubinson

Joel Rubinson specializes in marketing, particular digital marketing, shopper marketing and research consulting for a brave new world and is also a member of the faculty of NYU Stern School of Business where he teaches social media strategy.

Prior to consulting, Joel was Chief Research Officer at The Advertising Research Foundation, Joel drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase. Prior to joining the ARF, Joel led the advanced research practice for Vivaldi Partners, Inc.

Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management, market segmentation, new product forecasting (ESP), category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research. Joel started his research career at Unilever.

Joel is author of “Brand-Building in a Digital, Social, and Mobile Age” (available on Amazon) and a widely read blogger on marketing and marketing research topics. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

Anders Indset

Anders Indset is a serial-entrepreneur, management-thinker and sought-after speaker in the fields of leadership, branding and innovation. Indset offers companies a new mindset for creative solutions, change and sustainable growth on the basis of a "new culture of leadership" rooted in efficiency and happiness. Indset offers an in-depth understanding of the trends of tomorrow and how leaders can handle the current speed of change. In his speeches and daily work with global leaders, he also provides critical insight on how the post information/knowledge society – the era of the "mensch" – will affect the business world and brands in the future.

Indset borrows from his broad industry experience, which includes ten years as a consultant, to provide audiences with his vast knowledge and expertise regarding the impact of current and future trends on the business world. His expertise was further sharpened by co-founding a creative communication agency in 2004 that worked with numerous DAX-Companies and "Hidden Champions." In 2013, Indset sold his shares in this highly successful company and moved on to other ventures which have included initiating start-ups for cloud-based software tools, eCommerce applications, and an "online print house." Indset is also founding partner of leaders.we.love., a company based in Frankfurt that specializes in premium C-Level executive education. leaders.we.love. hosts and runs the marketing & innovation forum europe and the manager meeting europe, where top-managers are brought together to discuss current changes and get inspiration from leading experts and visionaries from around the world.

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