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Transform business in today’s digital world

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the Latest in Marketing
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

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AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here

San Francisco
Meets Zurich

Vivaldi Partners Group's
Erich Joachimsthaler
will present at the
WorldWebForum in Zurich,
featuring keynote speaker
Steve Wozniak and fellow
global innovators.

>>Learn More
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
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new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here
Check out our
upcoming events!
Sign up for our next event:
Zurich: Digital Darwinism
cohosted with SAMBA Plus
>>Learn More

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
Mar 2015
On March 10th 2015 the 3rd edition of the worldwebforum will take place in Zurich. Founder & CEO Erich Joachimsthaler will be giving the opening talk on Digital Darwinism:Nurtured by the ubiquitous digital infrastructure, new brands and business models are quickly entering the market ready to displace previously successful and established companies.
As the Super Bowl looms, a number of brands are preparing to air their first-ever ads during the Big Game. CEO Erich Joachimsthaler advises to newcomers: "Hope is not a strategy."
CEO Erich Joachimsthaler weighs in on the marketing blunders that contributed to Target's decision to close its stores in Canada.
Vivaldi Partner Seth Traum weighs in on the value exchange at play in 20th Century Fox's partnership with Uber.
Target failed in Canada. How could that happen to one of the smartest retailers of our time? CEO Erich Joachimsthaler lists 4 reasons on The Business Journal.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Roland Bernhard // Senior Partner
Tushar Parashar // Senior Consultant
German Yunes // Principal
Alexandra Samet // Senior Consultant
Markus Zinnbauer // Partner
Jessica Owens // Director, Program Management
Inga Folta // Graphic Designer
Heather Tortorello // Talent Growth Director
Erich Joachimsthaler // Founder and CEO
Seth Traum // Partner
Richard Rolka // Chief Financial Officer
Rob Straker // Director
Ron Zhiss // Associate Partner
Anne Olderog // Director
David Aaker // Advisory Board Member
Marco Feuchter // Director
Christian Wank // Senior Engagement Manager
Michael Maio // Consultant
Jennifer Bronstein // Bookkeeper
Dirk Kammerzell // Creative Director
Madeline Roth // Brand Analyst
Philip Ryan // Director, E-Edge
Larry Lucas // Partner
Gaurav Bhatnagar // Faculty Partner
Crystal Spence // Consultant
Andrew Holland // Engagement Manager
Tarana Mehta // Director of Client Services, Fifth Season
Hylke Faber // Faculty Partner
Ken Runkel // Partner
Agathe Blanchon-Ehrsam // Chief Marketing Officer
Paddy Miller // Advisory Board Member
Marco Taborelli // Principal
Dr. Ekkehard Kuppel // Faculty Partner
Alexandra Previdi // Business Development Manager
Alex Tarnoff // Consultant