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Transform business in today’s digital world

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DIG // Demand-first Innovation and Growth
dig

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

>>Learn More
AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes, CMO.com,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
DDS 15
Join us at the Vivaldi Digital Darwinism
Summit 2015
#DDS15 will kick off marketing
& innovation forum europe
>>Learn More
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
consulting
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
capabilities.
>>Learn More
new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here
Events
Check out our
upcoming events!
Sign up for our next event:
Zurich: Digital Darwinism
cohosted with SAMBA Plus
>>Learn More

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
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CEO Erich Joachimsthaler talked about the Social Currency of Krispy Kreme's 2,400 doughnut box to USA Today. He explained that "everyone deserves a smile break."
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CEO Erich Joachimsthaler wrote a bylined article for Forefront magazine about the findings from Vivaldi's "The Changing Role of the CMO" report. Read his piece,“The business game has changed. In order to score goals with consumers, CMO’s need to start thinking like soccer captains," here.
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Vivaldi Fifth Season Executive Director Agathe Blanchon-Ehrsam talked to Business News Daily about things to consider when naming your business. Her thoughts can be read in the article, "The Name Game: Choosing the Right One for Your Business."
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Watch a segment with our CEO, Erich Joachimsthaler, on Arise TV on "Trouble Mounts for NFL: Sponsors Issue Warnings." He explained that the NFL sponsors were "all talk, no action." His segment starts at 24:30.
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Our CEO Erich Joachimsthaler was interviewed in Switzerland's leading marketing and media magazine. Read his wide-ranging interview (in the original German) about everything from Digital Darwinism to his reading habits in "Ich bin bekennender Querleser."
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More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Marco Taborelli // Principal
Marco Feuchter // Director
Drew Train // Business Director
Gaurav Bhatnagar // Faculty Partner
Larry Lucas // Partner
Seth Traum // Partner
Dr. Ekkehard Kuppel // Faculty Partner
Crystal Spence // Consultant
Christian Wank // Engagement Manager
Ron Zhiss // Associate Partner
Antonella Rao // Office Assistant
Erich Joachimsthaler // Founder and CEO
Alexandra Samet // Senior Consultant
David Aaker // Advisory Board Member
Tushar Parashar // Senior Consultant
Paddy Miller // Advisory Board Member
Rachel Gutierrez // Senior Consultant
Markus Zinnbauer // Partner
Philip Ryan // Director, E-Edge
Roland Bernhard // Senior Partner
Rob Straker // Director
Agathe Blanchon-Ehrsam // Executive Director
Inga Folta // Graphic Designer
Dirk Kammerzell // Creative Director
Soh Won Cha // Marketing Communications
German Yunes // Principal
Anne Olderog // Director
Alexandra Previdi // Business Development Manager
Alex Tarnoff // Consultant
Hylke Faber // Faculty Partner
Richard Rolka // Chief Financial Officer
Jessica Owens // Director, Program Management
Madeline Roth // Brand Analyst
Jennifer Bronstein // Bookkeeper
Michael Maio // Consultant
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