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the Latest in Marketing
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

>>Learn More
AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
>>Learn More
new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
Roger Trapp references Vivaldi's “The Changing Role of the CMO” study in his assessment of the evolving CMO role and its need to embrace technology.
The former CEO of Burberry gave the Apple Watch a classy launch. “Angela Ahrendts knows how to create retail theaters,” says VIvaldi CEO Erich Joachimsthaler.
The National Basketball Association and PepsiCo have announced a new marketing partnership that replaces rival Coca-Cola as the lead food and beverage partner of the NBA. Vivaldi CEO Erich Joachimsthaler believes this will help Pepsi position itself as a brand consumed around sports.
The battle to win over women fitness enthusiasts continues to rage, and Nike is the latest brand to jump in the fray. CMO Agathe Blanchon-Ehrsam speaks to Digiday on Nike's #Betterforit campaign, which works by speaking to women in the context of their daily routines
CMO Agathe Blanchon-Ehrsam talks to Benzinga about the expected consumer reaction to joint RadioShack-Sprint stores.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Rob Straker // Director
Hylke Faber // Faculty Partner
Richard Rolka // Chief Financial Officer
Inga Folta // Graphic Designer
Erich Joachimsthaler // Founder and CEO
Jessica Owens // Director, Program Management
German Yunes // Principal
Dirk Kammerzell // Creative Director
Dr. Ekkehard Kuppel // Faculty Partner
Ron Zhiss // Associate Partner
Alex Tarnoff // Senior Consultant
Markus Zinnbauer // Partner
Christian Wank // Senior Engagement Manager
Tarana Mehta // Director of Client Services, Fifth Season
Alexandra Previdi // Business Development Manager
Crystal Spence // Consultant
Michael Maio // Senior Consultant
Heather Tortorello // Talent Growth Director
David Aaker // Advisory Board Member
Alexandra Samet // Senior Consultant
Ken Runkel // Partner
Seth Traum // Partner
Paddy Miller // Advisory Board Member
Andrew Holland // Engagement Manager
Gaurav Bhatnagar // Faculty Partner
Roland Bernhard // Senior Partner
Marco Taborelli // Principal
Philip Ryan // Director, E-Edge
Agathe Blanchon-Ehrsam // Chief Marketing Officer
Larry Lucas // Partner
Anne Olderog // Director
Madeline Roth // Brand Analyst
Jennifer Bronstein // Bookkeeper
Tushar Parashar // Engagement Manager