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Transform business in today’s digital world

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the Latest in Marketing
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

>>Learn More
AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
>>Learn More
new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
CEO Erich Joachimsthaler speaks to Advertising Week on the future of the “athleisure” category.
"Brands that are very authoritative — ‘We are the beacon of trust, we are the leading brand that you should consider’ — have a harder time to make a comeback," says our CEO Erich Joachimsthaler on the road ahead for Volkswagen in an interview with The Boston Herald.
Vivaldi Partners Group's Senior Partner Roland Bernhard and Partner Markus Zinnbauer share their piece on Coca-Cola's shift to a 'branded house' strategy with Switzerland's communication magazine, Personlich.
Learn why our CEO Erich Joachimsthaler thinks Airbnb's app for Apple TV will be another opportunity for the brand to offer experiential experiences.
Now is the time to downsize in retail. Senior Consultant, Crystal Spence explains why in Fierce Retail's latest report.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Erich Joachimsthaler // Founder and CEO
Tushar Parashar // Engagement Manager
Ron Zhiss // Associate Partner
Marco Taborelli // Principal
Tarana Mehta // Director of Client Services, Fifth Season
Jessica Owens // Director, Program Management
Crystal Spence // Senior Consultant
Gaurav Bhatnagar // Faculty Partner
Alexandra Previdi // Business Development Manager
Philip Ryan // Director, E-Edge
Anne Olderog // Director
Inga Folta // Graphic Designer
Dr. Ekkehard Kuppel // Faculty Partner
Andrew Holland // Engagement Manager
Hylke Faber // Faculty Partner
Björn Sander // Senior Partner
Dirk Kammerzell // Creative Director
Christian Wank // Senior Engagement Manager
Larry Lucas // Partner
Agathe Blanchon-Ehrsam // Chief Marketing Officer
Markus Zinnbauer // Partner
German Yunes // Principal
Alex Tarnoff // Senior Consultant
Rob Straker // Director
Richard Rolka // Chief Financial Officer
Roland Bernhard // Senior Partner
Michael Maio // Senior Consultant
Seth Traum // Partner
David Aaker // Advisory Board Member
Heather Tortorello // Talent Growth Director
Paddy Miller // Advisory Board Member