Can you create a continuous and systematic process of getting deep consumer insights to supercharge the innovation process and new product pipeline?
The answer is yes according to these three authors, Thomsen, Govender, and Jacobsen of a new book that describes the current shift toward a new consumer paradigm. At the center of this shift is the episode reconstruction method.
The authors review three methods to generate insights about customers or consumers: the five-step IDEO process, the four-step lead-user process method, and Vivaldi Partners’ DIG or demand-first methodology and episodic reconstruction methodology. They also apply the episodic reconstruction method to help a kitchen accessories company and describe its success use in generating new innovation concepts and ideas.
Whether through globalization or through better leveraging of the changes in technology, we believe growth comes from identifying opportunities from the Outside-In not the inside out.
Vivaldi Partners Group is a global firm that works to help unlock innovation and growth opportunities for brands and businesses in a digitally connected world. We bring together deep capabilities in strategic consulting, with cutting-edge creative, and digital expertise, and a proven demand-first methodology to achieve new levels of greatness for our clients.
Vivaldi Partners Group announces brand expert John Hambrick as Partner in their Chicago office.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
James Burr// Head of Product Development
Richard Rolka// Chief Financial Officer
Patrick Chon// Digital Experience Designer
Hartmut Heinrich// Partner
Anne Olderog// Director
Amanda Parra// Consultant
Dirk Kammerzell// Creative Director
Hylke Faber// Faculty Partner
Paddy Miller// Advisory Board Member
Nick Hahn// Senior Partner
Andrea Wolf// Partner
Lucy Osborne// Administrative Assistant
Gaurav Bhatnagar// Faculty Partner
Tammy Tan// Director
Mitch Duckler// Senior Partner
German Yunes// Principal
Royce Johnson// Associate Director
Philip Ryan// Senior Consultant
Rob Straker// Director
Agathe Blanchon-Ehrsam// Executive Director
Christian Wank// Engagement Manager
Natalie Rodic Maršan// Community and Social Media Consultant
