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the Latest in Marketing
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

>>Learn More
AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
>>Learn More
new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
Vivaldi CEO Erich Joachimsthaler on the future of mobile marketing: "Someone once said to me that things tend to happen gradually and then suddenly. I think that's what's happening here."
Partner Larry Lucas outlines Coca-Cola's shift to a 'branded house' strategy and the four questions marketers should ask before considering a similar move.
Once an entrepreneur has an idea, there are a few things to consider before full on launching it to the marketplace. BusinessNewsDaily features Senior Consultant, Nicole Prefer's insights on what it takes to successfully launch a brand.
"As the lines between working life and personal life blur, a job is as much about personal fulfillment and growth, as it is about a pay check." Read more from Vivaldi's Director of E-Edge, Philip Ryan on reasons to do what you love.
We're honored to be included in The Branding Journal's roundup of the world's top branding agencies.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Jessica Owens // Director, Program Management
German Yunes // Principal
Dirk Kammerzell // Creative Director
Tarana Mehta // Director of Client Services, Fifth Season
Rob Straker // Director
Ken Runkel // Partner
Christian Wank // Senior Engagement Manager
Anne Olderog // Director
Alexandra Previdi // Business Development Manager
Madeline Roth // Brand Analyst
Heather Tortorello // Talent Growth Director
Agathe Blanchon-Ehrsam // Chief Marketing Officer
Paddy Miller // Advisory Board Member
Michael Maio // Senior Consultant
Erich Joachimsthaler // Founder and CEO
David Aaker // Advisory Board Member
Ron Zhiss // Associate Partner
Dr. Ekkehard Kuppel // Faculty Partner
Alexandra Samet // Senior Consultant
Crystal Spence // Consultant
Marco Taborelli // Principal
Inga Folta // Graphic Designer
Larry Lucas // Partner
Andrew Holland // Engagement Manager
Markus Zinnbauer // Partner
Tushar Parashar // Engagement Manager
Alex Tarnoff // Senior Consultant
Gaurav Bhatnagar // Faculty Partner
Jennifer Bronstein // Bookkeeper
Richard Rolka // Chief Financial Officer
Roland Bernhard // Senior Partner
Seth Traum // Partner
Hylke Faber // Faculty Partner
Philip Ryan // Director, E-Edge