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Transform business in today’s digital world

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the Latest in Marketing
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

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AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
DDS 15
Join us at the Vivaldi Digital Darwinism
Summit 2015
#DDS15 will kick off marketing
& innovation forum europe
>>Learn More
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
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new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here
Check out our
upcoming events!
Sign up for our next event:
Zurich: Digital Darwinism
cohosted with SAMBA Plus
>>Learn More

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
After the newest Apple event, CEO Erich Joachimsthaler explains that the biggest news is the Apple Pay. Watch all of his thoughts in the Associated Press TV segment, "Among Apple’s new gadgets, Pay is bigger bet."
CEO Erich Joachimsthaler talks about HP's plan to spin off into two different companies to Wall Street Multimedia.
Vivaldi Director Marco Feuchter was interviewed by German magazine "Der Medien Markt“ about Netflix's expansion into Germany in the article, "Was wirklich die Zukunft des Fernsehens sein wird, entscheidet allein der Konsument."
CEO Erich Joachimsthaler talked about the Social Currency of Krispy Kreme's 2,400 doughnut box to USA Today. He explained that "everyone deserves a smile break."
CEO Erich Joachimsthaler wrote a bylined article for Forefront magazine about the findings from Vivaldi's "The Changing Role of the CMO" report. Read his piece,“The business game has changed. In order to score goals with consumers, CMO’s need to start thinking like soccer captains," here.
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Larry Lucas // Partner
Hylke Faber // Faculty Partner
Christian Wank // Engagement Manager
Dr. Ekkehard Kuppel // Faculty Partner
Inga Folta // Graphic Designer
Rachel Gutierrez // Senior Consultant
Alexandra Samet // Senior Consultant
Agathe Blanchon-Ehrsam // Executive Director
Markus Zinnbauer // Partner
Marco Taborelli // Principal
Michael Maio // Consultant
German Yunes // Principal
Paddy Miller // Advisory Board Member
Dirk Kammerzell // Creative Director
Ron Zhiss // Associate Partner
Alex Tarnoff // Consultant
Anne Olderog // Director
Madeline Roth // Brand Analyst
Alexandra Previdi // Business Development Manager
Tushar Parashar // Senior Consultant
Gaurav Bhatnagar // Faculty Partner
Jennifer Bronstein // Bookkeeper
David Aaker // Advisory Board Member
Ken Runkel // Partner
Marco Feuchter // Director
Seth Traum // Partner
Crystal Spence // Consultant
Soh Won Cha // Marketing Communications
Roland Bernhard // Senior Partner
Jessica Owens // Director, Program Management
Richard Rolka // Chief Financial Officer
Philip Ryan // Director, E-Edge
Rob Straker // Director
Antonella Rao // Office Assistant
Erich Joachimsthaler // Founder and CEO
Drew Train // Business Director