Can you create a continuous and systematic process of getting deep consumer insights to supercharge the innovation process and new product pipeline?
The answer is yes according to these three authors, Thomsen, Govender, and Jacobsen of a new book that describes the current shift toward a new consumer paradigm. At the center of this shift is the episode reconstruction method.
The authors review three methods to generate insights about customers or consumers: the five-step IDEO process, the four-step lead-user process method, and Vivaldi Partners’ DIG or demand-first methodology and episodic reconstruction methodology. They also apply the episodic reconstruction method to help a kitchen accessories company and describe its success use in generating new innovation concepts and ideas.
Special appearance by Erich Joachimsthaler at the Marketing & In- novation Forum Europe
Come and learn "How to Foster Innovation at Your Company".
Also come hear Alex Bogusky, legendary creative power behind the world's most awarded advertising agency CP+B, talk about "Relationships Between People and Brands," or author Steven B. Johnson talk about "Where Good Ideas Come From," and many more leading topics and thought leaders.
The Conference Board and Vivaldi Partners invite you to join us at Westin Times Square, for 3 days of leading discussions on Corporate Image and Branding!
DIG // Demand-first Innovation and Growth
We put the Consumer First
Whether through globalization or through better leveraging of the changes in technology, we believe growth comes from identifying opportunities from the Outside-In not the inside out. >>Learn More
Vivaldi Partners Group is a global firm that helps clients through its three businesses: a strategic consulting firm, a social incubator firm, and an executive education firm.
MediaBistro’s PRNewser features CEO Erich Joachimsthaler’s post on the third way of marketing in its daily roundup, “The Ticker.”
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Andrew Holland// Senior Consultant
Philip Ryan// Senior Consultant
Nick Hahn// Senior Partner
Dirk Kammerzell// Creative Director
Royce Johnson// Associate Director
Justin Racz// Creative Manager & Copywriter
Lexi Mele-Algus// Consultant
Christian Wank// Engagement Manager
Amanda Parra// Consultant
Natalie Rodic Maršan// Community and Social Media Consultant
