Helping companies

Transform business in today’s digital world

Discover The World’s Best Digital Initiatives
DIG // Demand-first Innovation and Growth

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

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AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes,,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
DDS 15
Join us at the Vivaldi Digital Darwinism
Summit 2015
#DDS15 will kick off marketing
& innovation forum europe
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label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
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new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here
Check out our
upcoming events!
Sign up for our next event:
Zurich: Digital Darwinism
cohosted with SAMBA Plus
>>Learn More

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
Read what Partner Seth Traum has to say about Apple's smartwatch entering the domain of the wristband fitness tracker in the Mashable article, "The Apple Watch Is Poised to Wipe Out Fitness Trackers.”
Associated Press TV interviewed CEO Erich Joachimsthaler after the Apple event to get more thoughts on the newly launched products in the segment, "Apple Launches Smartwatch, Updates iPhone Line."
Vivaldi CEO Erich Joachimsthaler talked to Voice of America about the mobile payments system that Apple unveiled at its event in the segment, "Apple Rolls Out New iPhones, Smart Watch and Mobile Payment System."
CEO Erich Joachimsthaler was interviewed by Associated Press TV about the importance of Apple's event where they are expected to launch a new iPhone and other products. You can hear his thoughts in "Apple event seen as a test for Tim Cook."
Partner Seth Traum was interviewed by Adweek on McDonald's social media strategy given their latest Instagram misstep in the article, "Experts: McDonald's Needs Better Grip on Millennials Before Moving Social Strategy Forward."
More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Anne Olderog // Director
Crystal Spence // Consultant
Markus Zinnbauer // Partner
Madeline Roth // Brand Analyst
Tushar Parashar // Senior Consultant
Jessica Owens // Director, Program Management
Richard Rolka // Chief Financial Officer
Soh Won Cha // Marketing Communications
Josip Maršan // Research Analyst
Alexandra Previdi // Business Development Manager
Dirk Kammerzell // Creative Director
Dr. Ekkehard Kuppel // Faculty Partner
Marco Feuchter // Director
Erich Joachimsthaler // Founder and CEO
David Aaker // Advisory Board Member
Agathe Blanchon-Ehrsam // Executive Director
Seth Traum // Partner
Alexandra Samet // Senior Consultant
Hylke Faber // Faculty Partner
Michael Maio // Consultant
Philip Ryan // Director
Jennifer Bronstein // Bookkeeper
Ron Zhiss // Associate Partner
Roland Bernhard // Senior Partner
Paddy Miller // Advisory Board Member
Marco Taborelli // Principal
Inga Folta // Graphic Designer
Rob Straker // Director
German Yunes // Principal
Rachel Gutierrez // Senior Consultant
Christian Wank // Engagement Manager
Antonella Rao // Office Assistant
Drew Train // Business Director
Alex Tarnoff // Consultant
Gaurav Bhatnagar // Faculty Partner