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Transform business in today’s digital world

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DIG // Demand-first Innovation and Growth
dig

We put the
Consumer First

We use our proven, proprietary demand-first methodology to achieve new levels of greatness for our clients. We believe growth comes from a deep and comprehensive perspective about demand from the outside-in.

>>Learn More
AOC Consumer Study 2014

The Always-On Consumer
Study 2014

As featured in Forbes, CMO.com,
MediaPost and others
Find out:
  • What makes a consumer an AOC
  • The five types of Always-On
  • How AOCs connect to brands
    and businesses
>>Available for download here
label three firms

Vivaldi Partners Group
consists of a unique
portfolio of three businesses.

We bring together deep capabilities in strategic
consulting
, combined with cutting-edge creative
and digital
expertise, and merged with leading
executive education and organizational change
capabilities.
>>Learn More
new research

The Changing Role
of the CMO

~ Evolution & Revolution At Work ~
Find out:
  • What CMOs globally say about
    the CMO role
  • Five core areas of change
  • Three required capabilities
    ... and more
>>Available for download here

Vivaldi Partners Group is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world.

Areas of Expertise
News & Events
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"Doing your homework doesn’t necessarily guarantee success," says Tushar Parashar. Read more from Vivaldi's Engagement Manager on whether or not Amazon Dash will scale and succeed.
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When hiring a celebrity spokesperson think of this advice from Vivaldi CEO Erich Joachimsthaler: "Sheer visibility is vanity, strong brand fit is sanity. A good spokesperson has a strong fit with the product of the company, and a strong fit with the culture of the company."
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The Branding Journal interviews our CEO Erich Joachimsthaler on starting Vivaldi Partners Group over 15 years ago, his love of branding and entrepreneurship.
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Vivaldi CEO Erich Joachimsthaler on Google's latest news: "It is a rather painless exercise relative to the alternative -- mergers and integration. Integrating large, existing businesses into Google is time-consuming, unattractive and costly. The Alphabet structure simplifies. Simplicity wins!"
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Vivaldi CEO Erich Joachimsthaler on Google's latest news: "It is a rather painless exercise relative to the alternative -- mergers and integration. Integrating large, existing businesses into Google is time-consuming, unattractive and costly. The Alphabet structure simplifies. Simplicity wins!"
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More than any other firm, we focus on helping our clients in leveraging the opportunities that result from the sweeping impact of the internet on growth, the changing consumer or customer behaviors in today’s times of digital information overflow, and the profound impact of technology on innovation and businesses globally.
Everything we do is driven by the deepest and most profound understanding of customers’ or consumers’ market ecosystem.
Seth Traum // Partner
Heather Tortorello // Talent Growth Director
Hylke Faber // Faculty Partner
Anne Olderog // Director
Crystal Spence // Senior Consultant
Dirk Kammerzell // Creative Director
Ron Zhiss // Associate Partner
Richard Rolka // Chief Financial Officer
Christian Wank // Senior Engagement Manager
Alexandra Previdi // Business Development Manager
Agathe Blanchon-Ehrsam // Chief Marketing Officer
Roland Bernhard // Senior Partner
Marco Taborelli // Principal
Dr. Ekkehard Kuppel // Faculty Partner
Alex Tarnoff // Senior Consultant
Larry Lucas // Partner
Inga Folta // Graphic Designer
Michael Maio // Senior Consultant
Andrew Holland // Engagement Manager
Markus Zinnbauer // Partner
Paddy Miller // Advisory Board Member
Tushar Parashar // Engagement Manager
Erich Joachimsthaler // Founder and CEO
Rob Straker // Director
Tarana Mehta // Director of Client Services, Fifth Season
David Aaker // Advisory Board Member
Jessica Owens // Director, Program Management
Gaurav Bhatnagar // Faculty Partner
Philip Ryan // Director, E-Edge
German Yunes // Principal
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